CRO Growth Lead - Web Conversions & Revenue

Playlist

New York (NY)

Remote

USD 180,000 - 240,000

Full time

14 days+

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Job summary

Playlist is hiring a CRO Manager to own conversion growth for ClassPass consumer and partner sites. You will lead CRO developers, design hypotheses, and drive an impact-based roadmap, aligning with marketing, product, and engineering to optimize sign-ups and revenue.

You will direct experimentation, messaging, and UX strategy while partnering with BI and SEO across multi-market initiatives. This role emphasizes leadership, analytics, and scalable programmatic testing.

Qualifications

Experience running an end-to-end A/B testing program from ideation to readout.
Ability to link test outcomes to revenue and business impact.
Strong analytical skills to identify funnel leaks and opportunities.
Ability to connect landing pages to paid, audiences, lifecycle, and brand.
Proven experience leading a technical team and influencing senior stakeholders.

Responsibilities

Own growth strategy and roadmaps for Consumer and Partner sites with measurable bets.
Lead CRO Developers and ensure fast, high-quality test iterations.
Collaborate with BI, Engineering, Product, Marketing, and SEO/Localization.
Present test results, insights, and next steps to stakeholders on a regular cadence.
Define tests, sizing, and guardrails to improve sign-ups, leads, and revenue.