Senior Web Growth & CRO Lead

Rhythm Energy

United States

On-site

USD 140,000 - 210,000

Full time

2 days ago

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Job summary

Rhythm Energy is seeking a Senior Website Growth Manager to lead CRO, growth experiments, and optimization across the website. You will own the optimization roadmap, collaborate with UX, Design, Engineering, Analytics, and Marketing to improve enrollments and acquisition.

The role requires 7+ years in web growth or related fields, deep analytics, and hands-on testing. You will shape technical SEO, site speed, and measurement strategies while leveraging AI to accelerate delivery.

Qualifications

7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline.
Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue.
Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles.
Proficiency with GA4, Google Tag Manager, and web analytics, plus experience with SQL, BigQuery, or similar tools.
Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently.
Working knowledge of HTML, CSS, JavaScript, and technical SEO.
Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar.
Strong analytical skills, commercial judgment, and the ability to prioritize initiatives based on measurable business impact.
Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution.
A proactive, hands-on approach with strong cross-functional collaboration and communication skills.

Responsibilities

Own the website optimization roadmap focusing on conversion, enrollments, and acquisition.
Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences.
Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities.
Independently execute routine CMS updates, landing-page improvements, and experiments, partnering with UX/Design and Engineering on more complex changes.
Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration.
Design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows.
Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to understand performance and identify opportunities.
Partner with Analytics and Engineering to improve event tracking, attribution, and measurement of experimentation.
Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance.
Collaborate with SEO specialists to prioritize and execute the technical SEO and AI-search implementation roadmap, improving site architecture, search visibility, and organic acquisition.
Leverage AI and automation to accelerate analysis, prototyping, testing, and execution.