Lifecycle Growth Manager: Reactivation & Leads

Classpass; United States; Sur place; USD 90 000 - 140 000; Plein temps

Résumé du poste

ClassPass is seeking a Lifecycle Marketing Manager (Leads & Reactivation) to build and execute programs that win back lapsed users and convert new leads via email, push, in-app, and SMS. You’ll work hands-on in Braze and our in-house tools, partnering with Product, Creative, Analytics, and Finance to shape high-impact campaigns.

Ideal candidates bring 3+ years in growth marketing, lifecycle or CRM, strong analytical skills, and experience running multichannel programs with testing mindsets.

Qualifications

• Experience leading lifecycle or CRM programs from strategy through execution.
• Strong analytical skills with data-driven decision making.
• Hands-on with user acquisition, lead generation, and activation campaigns.

Responsabilités

• Own reactivation and lead-conversion lifecycle strategy across channels.
• Analyze engagement data to identify growth opportunities and churn drivers.
• Manage experimentation roadmap for messaging, audiences, and timing.
• Execute lifecycle campaigns using Braze and in-house tools from ideation to rollout.
• Design and analyze A/B tests to improve KPIs like reactivation and activation rate.
• Map user flows, identify friction, and propose scalable fixes with stakeholders.
• Collaborate with Creative, Product, Analytics, and FP&A to align priorities.

Connaissances

Growth marketing

Lifecycle/CRM marketing

Analytical thinking

A/B testing

SQL basics

Braze or similar

Project management

Cross-functional collaboration

Outils

Braze

Asana

JIRA

SQL

Description du poste

ClassPass is seeking a Lifecycle Marketing Manager (Leads & Reactivation) to build and execute programs that win back lapsed users and convert new leads via email, push, in-app, and SMS. You’ll work hands-on in Braze and our in-house tools, partnering with Product, Creative, Analytics, and Finance to shape high-impact campaigns.

Ideal candidates bring 3+ years in growth marketing, lifecycle or CRM, strong analytical skills, and experience running multichannel programs with testing mindsets.