CRM & Precision Marketing Lead: Data-Driven Audience

AT&T; United States; On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Disability Benefits

Life Insurance

Employee discounts

Job summary

AT&T seeks a CRM & Precision Marketing Data & Insights Lead to connect marketing strategy with customer data and actionable opportunity intelligence. You will define audience, eligibility, and rules while maturing to own analytical execution and measurement.

The role collaborates across Marketing Growth Organization and key partners. The position emphasizes SQL proficiency, data quality, and the ability to translate business questions into repeatable analytics that guide journey strategies and

Qualifications

• Bachelor’s degree in analytics, data science, or related field.
• 5+ years in marketing analytics or data-driven roles.
• Advanced SQL skills and large dataset analysis.
• Ability to translate business questions into analytical rules.

Responsibilities

• Identify and quantify audiences for CRM opportunities.
• Develop data-driven prioritization for new opportunities.
• Translate business questions into analytical requirements.
• Query and analyze customer, product, and engagement data with SQL.
• Define audience rules and activation paths as the role matures.
• Provide evidence to prioritize journey strategies and criteria.
• Partner on measurement and data quality with analytics teams.

Skills

Audience identification

Opportunity prioritization

SQL analysis

Data-driven decisions

Audience definitions

Marketing analytics

Communication across teams

Education

Bachelor's degree in Analytics/Data Science/Economics/Statistics/IS/Business/Marketing

Tools

Databricks

Snowflake

Python

R

Tableau

Power BI

Job description

AT&T seeks a CRM & Precision Marketing Data & Insights Lead to connect marketing strategy with customer data and actionable opportunity intelligence. You will define audience, eligibility, and rules while maturing to own analytical execution and measurement.

The role collaborates across Marketing Growth Organization and key partners. The position emphasizes SQL proficiency, data quality, and the ability to translate business questions into repeatable analytics that guide journey strategies and