Senior Marketing Data & Analytics Lead

Next Frontier Capital; Columbus (OH); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Health care coverage

On-site health and wellness centers

Retirement savings plan

Backup childcare

Tuition reimbursement

Mental health support

Financial coaching

Job summary

Chase is seeking a Lead Business Systems Analyst in Marketing Data and Analytics to design data-driven audience and targeting solutions that improve campaign execution across digital channels. You'll translate business goals into clear requirements, define data standards, and partner with teams to implement measurable changes.

You'll strengthen how we manage audiences and data to move faster, reduce rework, and improve performance, while identifying responsible AI opportunities and ensuring

Qualifications

• Bachelor's degree in Data Science, Statistics, Information Systems, or a related field.
• Experience in data analytics and/or customer segmentation with linkage to campaign outcomes.
• Proficiency with SQL and common analytics tools (Python, Excel, Tableau, Adobe).
• Ability to translate business requirements into technical specifications for non-technical partners.
• Strong understanding of digital marketing fundamentals and measurement.

Responsibilities

• Design data and audience management approaches for consistent, reusable targeting and measurement.
• Develop data quality monitoring and automated reporting to improve reliability.
• Analyze performance and targeting inputs to improve relevance and efficiency.
• Standardize audience outputs and testing documentation to accelerate delivery.
• Manage end-to-end execution for data initiatives with proactive alerting.
• Partner with Product and Technology on design and delivery for platform enhancements.
• Identify responsible AI opportunities and support human-in-the-loop controls.

Skills

SQL

Python

Excel

Tableau

Education

Bachelor's degree in Data Science, Statistics, Information Systems, or a related field

Tools

Salesforce

Segment

SAS

Adobe

Job description

Chase is seeking a Lead Business Systems Analyst in Marketing Data and Analytics to design data-driven audience and targeting solutions that improve campaign execution across digital channels. You'll translate business goals into clear requirements, define data standards, and partner with teams to implement measurable changes.

You'll strengthen how we manage audiences and data to move faster, reduce rework, and improve performance, while identifying responsible AI opportunities and ensuring