Senior Marketing Data & Analytics Lead: Targeting & Insights

JPMorgan Chase & Co.; Wilmington (DE); On-site; USD 110,000 - 160,000; Full time

Job summary

JPMorgan Chase & Co. is seeking a Lead Business Systems Analyst in Marketing Data and Analytics to design data-driven audience solutions and improve campaign execution across digital channels.

You will translate business goals into clear requirements and collaborate with Marketing, Product, and Technology to deliver measurable outcomes. The role emphasizes data quality, standardized audience outputs, and responsible AI integration with governance and controls.

Qualifications

• Bachelor's degree in Data Science, Statistics, Information Systems, or a related field.
• Experience in data analytics and/or customer segmentation, with ability to connect analytical outputs to campaign execution outcomes.
• Proficiency with SQL and common analytics and reporting tools (e.g., Python, Excel, Tableau, Adobe).
• Ability to translate business requirements into technical specifications and communicate complex topics to non-technical partners.
• Strong understanding of digital marketing fundamentals, measurement, and test-and-learn optimization.
• Strong project execution skills, including planning, dependencies, and risk/issue management across stakeholders.
• Strong written and verbal communication skills, with the ability to influence partners and explain AI-supported decisions and controls clearly.

Responsibilities

• Design data and audience management approaches that enable consistent, reusable targeting and measurement across campaigns.
• Develop data quality monitoring and automated operational reporting to reduce manual work and improve reliability.
• Analyze performance and targeting inputs from systems of record and approved analytical signals to improve relevance and efficiency.
• Standardize audience outputs and documentation (requirements, definitions, and testing checklists) to accelerate delivery and reduce defects.
• Manage end-to-end execution for data initiatives, including monitoring, issue triage, and proactive alerting to protect delivery and results.
• Partner with Product and Technology to define functional designs and delivery plans for platform enhancements and cross-channel initiatives.
• Identify responsible artificial intelligence opportunities and support "human-in-the-loop" operating models with clear controls, explainability expectations, and measurable outcomes.

Skills

SQL

Python

Excel

Tableau

Adobe Analytics

Data storytelling

Education

Bachelor's degree in Data Science / Statistics / Information Systems

Tools

Jira

Confluence

PowerPoint

Microsoft Project

Job description

JPMorgan Chase & Co. is seeking a Lead Business Systems Analyst in Marketing Data and Analytics to design data-driven audience solutions and improve campaign execution across digital channels.

You will translate business goals into clear requirements and collaborate with Marketing, Product, and Technology to deliver measurable outcomes. The role emphasizes data quality, standardized audience outputs, and responsible AI integration with governance and controls.