CRM & Audience Growth Lead — Data-Driven Marketing

AT&T; Dallas (TX); On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement

Paid Time Off and Holidays

Paid Parental Leave

Disability Benefits

Life Insurance

Employee Discounts

Job summary

AT&T in Dallas, Texas seeks a CRM & Precision Marketing Data & Insights Lead to bridge marketing strategy with customer data and actionable opportunity intelligence. You will identify audiences, size opportunities, and translate business questions into executable logic, collaborating with Marketing Growth Organization and analytics teams.

As the role evolves, you’ll own the definition of opportunities, analytical execution, and measurement, driving data-driven insights across campaigns and

Qualifications

• Bachelor’s degree in Analytics, Data Science, Economics, Statistics, Information Systems, Business, Marketing, or a related field.
• 5+ years of experience in marketing analytics, customer intelligence, data science, or a related data-driven discipline.
• Advanced SQL skills with the ability to independently query and analyze large customer-level datasets.
• Experience translating complex business questions into analytical approaches and executable recommendations.
• Experience developing audience definitions, eligibility criteria, exclusions, segmentation logic, or business rules.

Responsibilities

• Audience & Opportunity Identification: identify audiences for CRM and Precision Marketing opportunities across the lifecycle.
• Opportunity Prioritization: create data-driven comparison of opportunities by size, value, and potential.
• Business-to-Data Translation: convert business questions into analytical requirements and logic.
• Customer Data Analysis: analyze customer, product, account, tenure, behavior, and engagement data using SQL.
• Audience Materialization: define repeatable audience definitions and business rules.
• Decision Support & Journey Criteria: provide evidence to prioritize opportunities and set conditions.
• Measurement & Data Quality: work with analytics on test designs and incremental measurement.

Skills

Advanced SQL

Data analysis

Audience definitions

Transformation logic

Marketing analytics

Test/control methodologies

Communication of insights

Databricks

Snowflake

Python

R

Tableau/Power BI

Education

Bachelor’s degree in Analytics/Data Science/Economics/Statistics/IS/Business/Marketing

Tools

Databricks

Snowflake

Python

R

Tableau/Power BI

Job description

AT&T in Dallas, Texas seeks a CRM & Precision Marketing Data & Insights Lead to bridge marketing strategy with customer data and actionable opportunity intelligence. You will identify audiences, size opportunities, and translate business questions into executable logic, collaborating with Marketing Growth Organization and analytics teams.

As the role evolves, you’ll own the definition of opportunities, analytical execution, and measurement, driving data-driven insights across campaigns and