CRM Performance Marketing Lead - New Customer Acquisition

PayPal; Austin (TX); Hybrid; USD 106,000 - 157,000; Full time

Job summary

PayPal is seeking a data-driven CRM Performance Marketer in Austin to design and execute acquisition-focused CRM initiatives across email, mobile, and web channels. You will partner with Marketing, MarTech, and Analytics to optimize campaigns, measures, and ROI while driving new customer growth.

The role requires a strong background in lifecycle marketing, testing methodologies, and cross-functional collaboration within a fintech/e-commerce context.

Qualifications

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• Experience in multi-channel lifecycle programs is preferred.
• Strong analytical skills and KPI optimization.
• Excellent communication and project management skills.
• FinTech/e-commerce experience is a plus.

Responsibilities

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment.
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution.
• Activate co-branding campaigns, product launches, and report results to leadership.
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation.
• Write experiment briefs, testing plans, and coordinate end-to-end implementation.
• Monitor experiments post-launch, identify insights, and optimize in-flight results.
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns.
• Design and build acquisition campaigns across email, push, in-app messaging, and landing pages to drive acquisition and habituation.

Skills

CRM Marketing

Lifecycle Marketing

Performance Marketing

Data Analysis

Segmentation

A/B Testing

Project Management

Communication

Education

Bachelor’s degree

Job description

PayPal is seeking a data-driven CRM Performance Marketer in Austin to design and execute acquisition-focused CRM initiatives across email, mobile, and web channels. You will partner with Marketing, MarTech, and Analytics to optimize campaigns, measures, and ROI while driving new customer growth.

The role requires a strong background in lifecycle marketing, testing methodologies, and cross-functional collaboration within a fintech/e-commerce context.