Lifecycle CRM Lead - AI-Driven Growth & Engagement

Crypto; United States; On-site; USD 110,000 - 140,000; Full time

Job summary

Crypto.com is seeking a CRM Manager to lead cross-channel lifecycle marketing across product verticals, driving onboarding, engagement, retention, and usage. You will own the CRM tech stack, from segmentation to automation, and work with MarTech to build real-time data pipelines.

Proficiency in HTML/CSS for email, SQL, REST APIs, and Braze is required. The role emphasizes AI-driven personalization, A/B testing, and performance-driven storytelling across email, push, and in-app channels in a

Qualifications

• 4-6+ years in CRM, Lifecycle Marketing, Growth, or Retention roles.
• Hands-on with CRM platforms (Braze preferred); building and QA-ing campaigns.
• Proficiency in HTML/CSS for email and in-browser messaging; responsive design.

Responsibilities

• Own lifecycle CRM strategy across product verticals to drive engagement, onboarding, and reactivation.
• Design and execute end-to-end marketing automation across email, push, in-app, and in-browser channels.
• Develop ownership of CRM tech stack: segmentation logic, data flows, and automation architecture.
• Partner with MarTech to build API-based triggers, data integrations, and real-time pipelines for scalable campaigns.
• Write and maintain HTML/CSS templates for email and in-browser content with brand consistency.
• Leverage behavioral data to craft personalized experiences and upsell across products.
• Apply CRM best practices in personalization, A/B testing, journey design, and attribution.
• Leverage AI/ML to enhance personalization, optimize send times, content generation, and scale operations.
• Own campaign reporting and translate data into actionable insights for optimization.
• Collaborate cross-functionally with Product, Marketing, Legal, Compliance, and Tech for GTM strategies.
• Coordinate with regional legal/compliance to ensure CRM activities meet regulations.
• Develop engagement strategies like gamification, challenges, and rewards to boost key metrics.

Skills

CRM Strategy

Lifecycle Marketing

Growth & Retention

AI for CRM

Analytics

A/B Testing

Cross-functional Communication

Customer Personalization

Tools

Braze

HTML/CSS for Email

REST APIs

SQL

BI Tools

Job description

Crypto.com is seeking a CRM Manager to lead cross-channel lifecycle marketing across product verticals, driving onboarding, engagement, retention, and usage. You will own the CRM tech stack, from segmentation to automation, and work with MarTech to build real-time data pipelines.

Proficiency in HTML/CSS for email, SQL, REST APIs, and Braze is required. The role emphasizes AI-driven personalization, A/B testing, and performance-driven storytelling across email, push, and in-app channels in a