Marketing Measurement & Data Operations Lead

PayPal; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

PayPal is seeking a Manager, Marketing Measurement Operations & Data in New York to ensure data requirements, conversion events, partner feeds, and platform integrations are clearly defined and validated for reliable measurement and investment decisions.

The role sits between Marketing ROI, Data Science, MarTech, and Data Operations, translating complex data needs into actionable data, workflows, and accountability while guiding teams to use data effectively.

Qualifications

• 5+ years of relevant experience in marketing measurement, analytics, or data operations.
• Strong fluency in marketing data, attribution, and measurement concepts.
• Experience partnering with Marketing, Data Science, and MarTech teams to drive data-informed decisions.

Responsibilities

• Lead the development and execution of marketing strategies and campaigns.
• Define and improve marketing measurement processes, data requirements, and governance.
• Ensure accuracy and availability of data for reporting, attribution, and investment decisions.
• Collaborate with cross-functional teams to align on measurement needs and outcomes.
• Mentor junior team members and share best practices across the organization.

Skills

Marketing data fluency

Attribution expertise

Cross-functional collaboration

Mentorship

Education

Bachelor's degree

Tools

Marketing analytics tools

Job description

PayPal is seeking a Manager, Marketing Measurement Operations & Data in New York to ensure data requirements, conversion events, partner feeds, and platform integrations are clearly defined and validated for reliable measurement and investment decisions.

The role sits between Marketing ROI, Data Science, MarTech, and Data Operations, translating complex data needs into actionable data, workflows, and accountability while guiding teams to use data effectively.