Global Performance Marketing Lead

93 Play Street

Austin (TX)

On-site

USD 110,000 - 170,000

Full time

3 days ago

Be an early applicant

Application generator

Don’t send a generic resume — generate a resume and cover letter tailored to this exact role.

Get past ATS filters

Job summary

93 Play Street is seeking a hands-on Ecommerce Performance Marketing Lead to own paid acquisition across markets from our HQ in East Austin. You will manage multi-channel campaigns, orchestrate budgets, and drive profitable CAC/ROAS outcomes while testing new channels.

You will partner with creatives, analytics, and the Ecommerce Manager to optimize landing pages, conversions, and checkout performance, using Meta, Google, Shopify, and GA4 to maximise revenue and growth.

Qualifications

4+ years in ecommerce performance marketing.
Experience managing $500k+ annual media budgets.
Strong Meta and Google expertise.
Shopify experience and GA4 knowledge.
Solid attribution and analytics skills.

Responsibilities

Own the paid acquisition strategy across all markets.
Build quarterly and annual channel plans.
Manage media budgets and forecasting.
Deliver profitable customer acquisition against CPA, MER and ROAS targets.
Identify new growth channels and testing opportunities.
Oversee all paid activity (Meta, Google, YouTube, Pinterest, TikTok, affiliates, influencer paid amplification, display & retargeting).
Brief creative, develop testing plans, improve CTR and conversions.
Weekly reporting on revenue, spend, ROAS, MER, CAC, CPA, and attribution with actionable insights.
Collaborate with Ecommerce Manager to optimise landing pages, CRO, and checkout performance.