Growth & Acquisition Marketing Ops Lead

Global Payments; Cincinnati (OH); On-site; USD 90,000 - 130,000; Full time

Job summary

Global Payments is seeking a Senior Marketing Operations professional to own end-to-end acquisition campaigns within a complex B2B2x model. You will partner with LOB stakeholders, analytics, creative and sales to plan, launch, and continuously optimize campaigns through our marketing automation platforms.

The role emphasizes data integrity, audience segmentation, lead flow, and attribution, delivering weekly performance insights and strategic recommendations to senior stakeholders to drive new

Qualifications

• 3+ years in marketing operations or marketing automation in B2B/B2B2x SaaS.
• Proficiency in HubSpot and Marketo for campaign automation and CRM integration.
• Ability to analyze data and optimize campaigns across channels.

Responsibilities

• Define ICP and build target account lists with LOB stakeholders.
• Set up and optimize campaigns across channels in HubSpot/Marketo.
• Develop landing pages and forms aligned with conversion paths.
• Manage lead scoring, attribution, and CRM data integrity.
• Run weekly performance checks and drive in-campaign optimizations.

Skills

Marketing automation

Audience segmentation

Cross-functional collaboration

Performance optimization

Education

Tools

HubSpot

Marketo

Job description

Global Payments is seeking a Senior Marketing Operations professional to own end-to-end acquisition campaigns within a complex B2B2x model. You will partner with LOB stakeholders, analytics, creative and sales to plan, launch, and continuously optimize campaigns through our marketing automation platforms.

The role emphasizes data integrity, audience segmentation, lead flow, and attribution, delivering weekly performance insights and strategic recommendations to senior stakeholders to drive new