CRM Growth & Acquisition Strategist

PayPal; Chicago (IL); On-site; USD 106,000 - 157,000; Full time

Job summary

PayPal is seeking a data-driven CRM Performance Marketer to craft and execute customer acquisition strategies. You will own new customer acquisition CRM initiatives focusing on incentives, merchant offers, and core value props, spanning Marketing, MarTech, Operations, Product, and Analytics.

You will leverage a customer-first mindset to drive growth, with KPIs centered on account sign-ups, activations, and habituation across channels.

Qualifications

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• 5+ years of experience in CRM, Lifecycle, or Performance Marketing.
• Strong analytical skills with experience in data analysis, campaign forecasting, and KPI optimization.

Responsibilities

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment.
• Define roadmaps with creative teams, review proposals, and ensure seamless execution.
• Activate co-branding campaigns, product launches, and report results to leadership.
• Design and implement automated customer journeys, triggered campaigns, and A/B tests to improve KPIs.
• Collaborate with Product, Commercial, Product Marketing, and Integrated Marketing teams to align CRM strategies with launches.

Skills

CRM

Lifecycle marketing

Performance marketing

Multichannel

Education

Bachelor's degree

Tools

MarTech

Analytics

Job description

PayPal is seeking a data-driven CRM Performance Marketer to craft and execute customer acquisition strategies. You will own new customer acquisition CRM initiatives focusing on incentives, merchant offers, and core value props, spanning Marketing, MarTech, Operations, Product, and Analytics.

You will leverage a customer-first mindset to drive growth, with KPIs centered on account sign-ups, activations, and habituation across channels.