Manager, CRM Acquisition

PayPal; Chicago (IL); On-site; USD 106,000 - 157,000; Full time

Job summary

PayPal is seeking a data-driven CRM Performance Marketer to craft and execute customer acquisition strategies. You will own new customer acquisition CRM initiatives focusing on incentives, merchant offers, and core value props, spanning Marketing, MarTech, Operations, Product, and Analytics.

You will leverage a customer-first mindset to drive growth, with KPIs centered on account sign-ups, activations, and habituation across channels.

Qualifications

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
• 5+ years of experience in CRM, Lifecycle, or Performance Marketing.
• Strong analytical skills with experience in data analysis, campaign forecasting, and KPI optimization.

Responsibilities

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment.
• Define roadmaps with creative teams, review proposals, and ensure seamless execution.
• Activate co-branding campaigns, product launches, and report results to leadership.
• Design and implement automated customer journeys, triggered campaigns, and A/B tests to improve KPIs.
• Collaborate with Product, Commercial, Product Marketing, and Integrated Marketing teams to align CRM strategies with launches.

Skills

CRM

Lifecycle marketing

Performance marketing

Multichannel

Education

Bachelor's degree

Tools

MarTech

Analytics

Job description

The Company PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third‑party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers. We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end‑to‑end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross‑border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross‑border trade. Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary

We’re seeking a data‑driven and creative CRM Performance Marketer to design and execute marketing strategies that acquire new customers. You will own the planning and execution of new customer acquisition CRM initiatives with a particular focus on incentives, merchant offers and core value props. This role sits at the intersection of Marketing, MarTech, Operations, Product, and Analytics — requiring someone who thrives on using data and insights to craft personalized, high‑impact campaigns that scale. You’ll use a customer first mindset to drive business growth, with the core KPIs being account sign up, account activations and successful habituation.

Job Description

Essential Responsibilities

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co‑branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end‑to‑end implementation
• Monitor experiments post‑launch, identify insights, and optimize in‑flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns

Minimum Qualifications

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications

Additional Responsibilities

• Develop & Execute CRM Strategy
• Responsible for defining the learning agenda and delivering against key performance indicators for new customer acquisition.
• Design and build comprehensive ad‑hoc and always‑on acquisition campaigns across owned channels internally and with 3rd party vendors — email, push notifications, in‑app/app messaging, and landing pages (with direct mail as a potential secondary channel) — to drive acquisition and early habituation.
• Own acquisition landing page strategy, including page testing, personalization, and conversion optimization for sign‑up flows.
• Segmentation & Personalization Audience development for prospecting and existing base (1st/ 3rd party data).
• Use 1st and 3rd party data to create dynamic audience segments and deliver tailored messaging at scale.
• Partner with 3rd party vendors to plan and execute initiatives.
• Automation & Experimentation Design and implement automated customer journeys, triggered campaigns, and A/B tests to improve key performance metrics such as CTR, push opt‑in/open rate, in‑app engagement, and conversion.
• Data & Insights Partner with analytics and finance teams to measure CRM performance, generate insights, and inform strategic decisions.
• Develop and track campaign forecasts to predict performance, engagement, business impact, spend and ROI.
• Cross‑Functional Collaboration Collaborate closely with Product, Commercial, Product Marketing, and Integrated Marketing teams to align CRM strategies with product launches, promotional campaigns, and broader go‑to‑market initiatives.
• Lead others to solve issues of diverse scope.
• Anticipate issues and plan for mitigation.
• Vendor & Partner Management Evaluate, update and bring in third‑party vendors to support acquisition initiatives as needed.
• Partner with Legal, Privacy, Vendor Management, and Compliance to negotiate contracts, SOWs, and data privacy assessments.
• Work with MarTech, Ops, and agency partners to onboard and operationalize new vendors into the campaign workflow.

Preferred Qualifications

• 5+ years of experience in CRM, Lifecycle, or Performance Marketing (preferably in B2C, fintech, or e‑commerce environments).
• Proven track record of executing multi‑channel lifecycle programs tied to measurable growth outcomes.
• Strong analytical skills, with experience in data analysis, campaign forecasting, and KPI optimization.
• Proven skills to leverage customer segmentation and build testing methodologies.
• Excellent communication and project management skills with experience managing multiple stakeholders and timelines.
• Creative problem‑solver with a growth mindset — eager to test, learn, and iterate quickly.

Subsidiary: PayPal Travel Percent

0 - The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is: Primary Location | Pay Range: Chicago, Illinois: ($106,000.00 - $157,300.00 Annually) Additional Location(s) | Pay Range: Austin, Texas: ($106,000.00 - $157,300.00 Annually) Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

Our Benefits

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice‑based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most.We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [e-mail].

Belonging at PayPal

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal. PayPal is on a mission to revolutionize commerce globally. We’re driving our company, industry, and society forward with vision and velocity. With our commitment to excellence, innovation, and talent, the possibilities are limitless.

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