Braze-Savvy CRM Operations Lead

MyFitnessPal, Inc.; Austin (TX); On-site; USD 100,000 - 135,000; Full time

Benefits offered by this job

Face-to-face connections

Flexible time-off policy

Volunteer days

Mentorship program

Family-friendly Leave

Monthly Wellness Allowance

Premium MyFitnessPal access

Virtual learning library

DEI Committee

Healthcare benefits

Employer 401(k) match

Job summary

MyFitnessPal, Inc. is seeking a CRM Operations Manager for the Lifecycle Marketing Team in Austin to strengthen data foundations and scalable processes.

You will act as Braze expert, partnering with Data Engineering and MarTech to enhance segmentation, personalization, and experimentation across campaigns. Qualifications include 4+ years in CRM/Lifecycle Marketing, advanced Braze knowledge, and SQL proficiency.

Qualifications

• 4+ years in CRM/Lifecycle Marketing or Marketing Ops, ideally in consumer tech or subscriptions.
• Advanced Braze knowledge: Canvas orchestration, Connected Content, Liquid logic for personalization.
• Proficiency with SQL or equivalent to validate data and support CRM operations.
• Solid understanding of CRM data structures: events, attributes, and segmentation.
• Adoption of AI tools like Braze and Claude to improve efficiency and impact.
• Attention to detail, process discipline, and cross-functional communication.

Responsibilities

• Serve as Braze expert for segmentation, personalization, and experimentation.
• Document CRM processes, naming conventions, and governance for clean data.
• Coordinate with Data Engineering and MarTech to troubleshoot data pipelines and integrations.
• Identify automation opportunities to streamline workflows and reduce manual tasks.
• Improve data pipelines, attributes, and events powering personalization with cross-functional teams.
• Manage segmentation, dynamic content, and automation logic in Braze for targeted messaging.
• Create reusable templates and modular components to speed campaigns.

Skills

Braze expertise

SQL proficiency

Data pipelines

Cross-functional collaboration

Tools

Amplitude

Braze platform

Job description

MyFitnessPal, Inc. is seeking a CRM Operations Manager for the Lifecycle Marketing Team in Austin to strengthen data foundations and scalable processes.

You will act as Braze expert, partnering with Data Engineering and MarTech to enhance segmentation, personalization, and experimentation across campaigns. Qualifications include 4+ years in CRM/Lifecycle Marketing, advanced Braze knowledge, and SQL proficiency.