CRM/Marketing Automation Execution Lead

Software Technology Inc.; Chicago (IL); On-site; USD 120,000 - 160,000; Full time

Job summary

Software Technology Inc. is seeking a CRM/Marketing Automation Execution Lead in the United States to design, implement, and optimize automated customer journeys across CRM and marketing platforms.

You will install email templates, set triggers, and manage drag-and-drop workflow rules to drive engagement. The role emphasizes integrating CRM, marketing, and contact-center systems using Relcu, Iterable, CXone, and Workato, collaborating with Marketing, Sales Operations, Product, and Technology in

Qualifications

• Experience administering CRM and marketing automation platforms.
• Experience with integration platforms and APIs.
• Ability to translate business requirements into automated journeys.

Responsibilities

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu, Iterable, CXone, and Workato.
• Installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low-code/no-code CRM and marketing workflows using drag-and-drop tools for routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand APIs, webhooks, field mapping, triggers/actions, JSON payloads, and data flows.
• Partner with Marketing, Sales Operations, Product, and Technology to translate business requirements into scalable automated journeys; troubleshoot issues, test changes, document processes, and improve user experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion, and engagement.
• Ideal candidate is technically curious and hands-on, with experience administering CRM, marketing automation, customer engagement, or integration platforms; preference for Relcu, Iterable, CXone, Workato.

Skills

CRM platforms

Marketing automation

Low-code/no-code

API / webhooks

Data integration

Workflow automation

Cross-functional collaboration

Tools

Relcu

Iterable

CXone

Workato

Job description

This is Vamshi ,from Software Technology We have a job opening with our client for position CRM/Marketing Automation Execution Lead

Job Title: CRM/Marketing Automation Execution Lead

Duration: Long term Contract

Job Description

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu, Iterable, CXone, and Workato.
• Building journeys means installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low-code/no-code CRM and marketing workflows, using drag-and-drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end-user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.
• Ideal candidate is technically curious and hands-on, with experience administering CRM, marketing automation, customer engagement, or integration platforms. Experience with Relcu, Iterable, CXone, Workato, or comparable platforms is strongly preferred. This role is U.S. based, with preference for candidates comfortable working in a fast-paced, cross-functional environment.