CRM & Marketing Automation Analyst

Software Technology, Inc.; Chicago (IL); On-site; USD 55,000 - 96,000; Part time

Job summary

Software Technology, Inc. is seeking a CRM & Marketing Automation Analyst in Chicago to design and manage automated journeys across CRM and marketing platforms. You will install templates, configure low-code workflows, and build integrations to connect CRM, marketing, and contact center systems.

The role emphasizes cross-functional collaboration with Marketing, Sales Operations, Product, and Technology to continuously improve customer experiences and campaign performance.

Qualifications

• Experience administering CRM and marketing automation platforms.
• Ability to design and optimize automated customer journeys.
• Familiarity with integration platforms and data flows.

Responsibilities

• Build and manage automated customer journeys across CRM and marketing platforms using Relcu or Iterable or CXone or Workato.
• Install email templates and set triggers within the marketing automation platform.
• Configure low-code/no-code CRM workflows with drag-and-drop tools for routing, campaigns, and segmentation.
• Create and maintain integrations between CRM, marketing and other business apps; understand APIs and webhooks.
• Partner with Marketing, Sales Ops, Product and Tech to translate requirements into scalable journeys and document processes.
• Monitor journey execution, message delivery, data quality, and opportunities to simplify processes.

Skills

CRM platforms

Marketing automation

Low-code/no-code

APIs & webhooks

Tools

Relcu

Iterable

CXone

Workato

Job description

Role: CRM & Marketing Automation Analyst

Location: Chicago, Illinois

Longterm Contract role

Job Description

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu or Iterable or CXone or Workato.
• Building journeys means installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low-code/no-code CRM and marketing workflows, using drag-and-drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end-user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.

Roles & Responsibilities

• Ideal candidate is technically curious and hands-on, with experience administering CRM, marketing automation, customer engagement, or integration platforms. Experience with Relcu or Iterable or CXone or Workato comparable platforms is strongly preferred. This role is U.S. based, with preference for candidates comfortable working in a fast-paced, cross-functional environment.