CRM & Marketing Automation Specialist

Kaizen Soft Solutions; Chicago (IL); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Kaizen Soft Solutions is seeking a CRM & Marketing Automation Specialist to drive automated customer journeys across CRM and marketing platforms, including lead nurturing, engagement, retention, re-engagement, and trigger-based communications using Relcu, Iterable, CXone, and Workato.

Ideal candidates are hands-on, technically curious, and able to translate business requirements into scalable automations. The role is based in Chicago with a hybrid schedule and requires 8+ years of experience.

Qualifications

• Hands-on experience administering CRM and marketing automation.
• Experience with integration platforms.
• Comfortable in fast-paced, cross-functional environments.

Responsibilities

• Build and manage automated customer journeys across CRM and marketing platforms.
• Configure and administer low-code/no-code CRM and marketing workflows.
• Create and maintain integrations and webhook-driven processes between systems.
• Partner with Marketing, Sales Operations, Product, and Technology to translate requirements into scalable automations.
• Monitor and optimize automation performance and data quality.

Skills

CRM

Marketing automation

Workflow automation

Data integration

Low-code/no-code

Tools

Relcu

Iterable

CXone

Workato

Job description

Position: CRM & Marketing Automation Specialist

Location: Chicago, Illinois - Hybrid - Locals

Duration: Long Term

Experience: 8+ years

Visa: s

Job Description

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu, Iterable, CXone, and Workato.
• Building journeys means installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low-code/no-code CRM and marketing workflows, using drag-and-drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end-user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.

Roles & Responsibilities

Ideal candidate is technically curious and hands-on, with experience administering CRM, marketing automation, customer engagement, or integration platforms. Experience with Relcu, Iterable, CXone, Workato, or comparable platforms is strongly preferred. This role is U.S. based, with preference for candidates comfortable working in a fast-paced, cross-functional environment.

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