Technical Marketing Lead (Automation and Campaign Execution )

Prudent Technologies and Consulting, Inc.; Chicago (IL); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Prudent Technologies and Consulting, Inc. in Chicago seeks a Technical Marketing Lead to architect and implement automated customer journeys across CRM and marketing platforms, including lead nurturing, engagement, retention, and re-engagement.

You will configure low-code/no-code workflows, manage templates, and set triggers to optimize campaigns. The role collaborates with Marketing, Sales Operations, Product, and Technology teams to translate requirements into scalable automation, while

Qualifications

• Experience building automated customer journeys across CRM and marketing platforms.
• Experience administering CRM and marketing automation platforms.
• Familiarity with APIs, webhooks, JSON payloads, and data flows.
• Ability to translate business requirements into scalable automated journeys.
• Comfortable working in a fast-paced cross-functional environment.

Responsibilities

• Build and manage automated customer journeys across CRM and marketing platforms.
• Install email templates in the marketing automation platform and set triggers.
• Configure and administer low-code/no-code CRM and marketing workflows using drag-and-drop tools.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other apps.
• Partner with Marketing, Sales Operations, Product, and Technology to translate requirements into scalable automated journeys.
• Monitor and optimize automation performance, data quality, and customer engagement.

Skills

CRM automation

Marketing automation

Low-code/no-code workflows

API/webhooks concepts

Data mapping

Cross-functional collaboration

Troubleshooting

Campaign optimization

Tools

Relcu

Iterable

CXone

Workato

Job description

Job Title : Technical Marketing Lead (Automation and Campaign Execution )

Location: Chicago, Illinois (3 days work from office)

Duration: 12 Months

Job Description

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu, Iterable, CXone, and Workato.
• Building journeys means installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low-code/no-code CRM and marketing workflows, using drag-and-drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end-user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.

Ideal candidate is technically curious and hands-on, with experience administering CRM, marketing automation, customer engagement, or integration platforms. Experience with Relcu, Iterable, CXone, Workato, or comparable platforms is strongly preferred. This role is U.S. based, with preference for candidates comfortable working in a fast-paced, cross-functional environment.