CRM/Marketing Automation Execution Lead

Software-Technology,-Inc.-; Texas; Hybrid; USD 83,000 - 152,000; Full time

Job summary

Software Technology, Inc. is seeking a CRM/Marketing Automation Execution Lead to design and manage automated customer journeys across CRM and marketing platforms in a hybrid Chicago-based environment.

The role focuses on lead nurturing, engagement, retention, and re-engagement through low-code/no-code workflows and integrations with Relcu, Iterable, CXone, and Workato. The ideal candidate will be technically curious, hands-on, and able to translate business requirements into scalable

Qualifications

• Experience administering CRM, marketing automation, or integration platforms.
• Familiar with low-code/no-code workflows and drag-and-drop tools.
• Prefers candidates in the U.S. with cross-functional collaboration.

Responsibilities

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu, Iterable, CXone, and Workato.
• Building journeys means installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low-code/no-code CRM and marketing workflows, using drag-and-drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end-user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.

Skills

CRM administration

Marketing automation

Integrations

Workflow automation

Tools

Relcu

Iterable

CXone

Workato

Job description

Job Title: CRM/Marketing Automation Execution Lead

Location: Chicago, Il (Hybrid)

Duration: Long term Contract

Job Description

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu, Iterable, CXone, and Workato.
• Building journeys means installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low-code/no-code CRM and marketing workflows, using drag-and-drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end-user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.

Roles & Responsibilities

• Ideal candidate is technically curious and hands-on, with experience administering CRM, marketing automation, customer engagement, or integration platforms. Experience with Relcu, Iterable, CXone, Workato, or comparable platforms is strongly preferred. This role is U.S. based, with preference for candidates comfortable working in a fast-paced, cross-functional environment.