Marketing Operations Analyst

Software Technology Inc.; Chicago (IL); On-site; USD 90,000 - 130,000; Full time

Job summary

Software Technology Inc. is seeking a technically curious professional to manage automated customer journeys using CRM and marketing automation platforms.

The role involves building journeys, installing templates, and configuring low-code workflows with drag-and-drop tools. You will create integrations and webhook-driven processes across CRM, marketing, contact center and other business apps, translating business requirements into scalable automations.

Qualifications

• Experience with CRM and marketing automation platforms to build automated journeys.
• Ability to configure and administer low-code/no-code workflows and drag-and-drop tools.

Responsibilities

• Build and manage automated customer journeys across CRM and marketing platforms.
• Install email templates and set triggers for journeys.
• Configure workflows with routing rules, triggers and campaigns without traditional development.
• Create and maintain integrations and webhooks between CRM, marketing, contact center and apps.
• Collaborate with Marketing, Sales Ops, Product and Tech to translate requirements into scalable journeys.
• Monitor performance, data quality, and engagement; optimize processes.

Tools

Relcu

Iterable

CXone

Workato

Job description

Experience on anyone of these given skills \"Relcu or Iterable or CXone or Workato\" is Mandatory.

Job Description:

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu or Iterable or CXone or Workato.
• Building journeys means installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low-code/no-code CRM and marketing workflows, using drag-and-drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end-user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.
• Ideal candidate is technically curious and hands-on, with experience administering CRM, marketing automation, customer engagement, or integration platforms. Experience with Relcu or Iterable or CXone or Workato comparable platforms is strongly preferred. This role is U.S. based, with preference for candidates comfortable working in a fast-paced, cross-functional environment.