Technical Marketing

Software Technology, Inc.; Chicago (IL); On-site; USD 90,000 - 120,000; Full time

Job summary

Software Technology, Inc. is seeking a technically curious, hands-on professional to administer CRM and marketing automation platforms in a fast-paced, cross-functional environment.

The role focuses on building automated journeys, designing low-code/no-code workflows, and creating integrations with Relcu, Iterable, CXone, and Workato to streamline customer engagement and drive business outcomes in a U.S.-based team in Chicago, IL.

Qualifications

• Experience administering CRM, marketing automation, customer engagement, or integration platforms.
• Experience with Relcu, Iterable, CXone, Workato, or comparable platforms is strongly preferred.
• U.S. based, with preference for those comfortable in a fast-paced, cross-functional environment.

Responsibilities

• Build and manage automated customer journeys across CRM and marketing platforms.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications.
• Partner with cross-functional teams to translate requirements into scalable automation and continuously optimize performance.

Skills

CRM administration

Marketing automation

Customer engagement

Integration platforms

Tools

Relcu

Iterable

CXone

Workato

Job description

Job Description

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re-engagement, and trigger-based communications using Relcu, Iterable, CXone, and Workato.
• Building journeys means installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low-code/no-code CRM and marketing workflows, using drag-and-drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system-to-system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end-user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.

Roles & Responsibilities

• Ideal candidate is technically curious and hands-on, with experience administering CRM, marketing automation, customer engagement, or integration platforms. Experience with Relcu, Iterable, CXone, Workato, or comparable platforms is strongly preferred. This role is U.S. based, with preference for candidates comfortable working in a fast-paced, cross-functional environment.