Technical Marketing - Automation and Campaign Execution Lead

Nxt Serve; Chicago (IL); On-site; USD 85,000 - 125,000; Full time

Job summary

Nxt Serve in the United States seeks a hands-on specialist to design and manage automated customer journeys across CRM and marketing platforms.

You will work with Relcu, Iterable, CXone, and Workato, building triggers, templates, and integrations while collaborating with Marketing, Sales Ops, Product, and Tech to improve customer engagement and revenue outcomes.

Qualifications

• Experience administering CRM, marketing automation, or integration platforms.
• Familiarity with Relcu, Iterable, CXone, Workato is strongly preferred.
• U.S.-based; comfortable in a fast-paced, cross-functional environment.

Responsibilities

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, engagement, retention, re-engagement, and trigger-based communications.
• Install email templates in the marketing automation platform and set triggers.
• Configure and administer low-code/no-code CRM and marketing workflows with drag-and-drop tools for routing rules, triggers, campaigns, and audience segments.
• Create and maintain integrations and webhook-driven processes between CRM, marketing, contact center, and other apps; understand APIs, webhooks, JSON payloads, and data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate requirements into scalable journeys, troubleshoot issues, test changes, and document processes.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, and engagement; identify optimization opportunities.

Skills

CRM admin

Marketing automation

Integration platforms

Technical curiosity

Tools

Relcu

Iterable

CXone

Workato

Job description

• Build and manage automated customer journeys across CRM and marketing platforms, including lead nurturing, customer engagement, retention, re‑engagement, and trigger‑based communications using Relcu, Iterable, CXone, and Workato.
• Building journeys means installing email templates in the marketing automation platform and setting triggers.
• Configure and administer low‑code/no‑code CRM and marketing workflows, using drag‑and‑drop tools to manage routing rules, triggers, campaigns, audience segmentation, business logic, notifications, and other workflow automations without requiring traditional software development.
• Create and maintain integrations and webhook‑driven processes between CRM, marketing, contact center, and other business applications; understand basic concepts such as APIs, webhooks, field mapping, triggers/actions, JSON payloads, and system‑to‑system data flows.
• Partner with Marketing, Sales Operations, Product, and Technology teams to translate business requirements into scalable automated journeys and workflows, troubleshoot issues, test changes, document processes, and continuously improve the end‑user and customer experience.
• Monitor and optimize automation performance, including journey execution, message delivery, workflow failures, data quality, conversion performance, and customer engagement; identify opportunities to simplify processes and increase automation.

Roles & Responsibilities

• Ideal candidate is technically curious and hands‑on, with experience administering CRM, marketing automation, customer engagement, or integration platforms. Experience with Relcu, Iterable, CXone, Workato, or comparable platforms is strongly preferred. This role is U.S. based, with preference for candidates comfortable working in a fast‑paced, cross‑functional environment.