CRM Manager: Data-Driven Player Engagement & Campaigns

Risk.Inc; United States; Remote; USD 70,000 - 100,000; Full time

Benefits offered by this job

Children Allowance

Mental Health Support

Sport Activities

Language Courses

Automotive Services

Veterinary Services

Home Office Setup Assistance

Dental Services

Books and Stationery

Training Compensation

Massage

Job summary

Risk Inc. is seeking a CRM Manager to drive lifecycle communications, segmentation, and retention strategies across multiple iGaming campaigns. You will analyze data, build targeted player segments, and optimize CRM flows using Excel and Tableau.

The role requires hands-on experience with CRM platforms, campaign setup, and a strong eye for detail in a fast-paced environment. Intermediate English is required.

Qualifications

• 2+ years of hands-on CRM experience, preferably in iGaming.
• Strong understanding of bonus mechanics, segmentation, lifecycle communication, and retention.
• Strong analytical skills and confidence working with large datasets.
• Good Excel skills; experience with Tableau will be a plus.
• Experience with CRM platforms and campaign setup.
• Ability to understand both how CRM activities are launched and the business logic behind them.
• Strong attention to detail and ability to manage multiple priorities.
• Intermediate English.

Responsibilities

• Plan, set up, and launch CRM campaigns, bonuses, and promotional mechanics.
• Build player segments and personalized communications across different lifecycle stages.
• Analyze campaign performance, validate data, and turn insights into improvements for future launches.
• Work with Excel and Tableau for segmentation, reporting, and CRM analysis.
• Test, optimize, and automate CRM communication flows.
• Participate in campaign planning, budgeting, and prioritization.
• Review campaign content and set tasks for the content team.
• Manage multiple parallel launches and ad hoc requests in a fast-paced environment.

Skills

CRM experience

Analytics

Email marketing

Data interpretation

English communication

Tools

Tableau

Excel

CRM platforms

Job description

Risk Inc. is seeking a CRM Manager to drive lifecycle communications, segmentation, and retention strategies across multiple iGaming campaigns. You will analyze data, build targeted player segments, and optimize CRM flows using Excel and Tableau.

The role requires hands-on experience with CRM platforms, campaign setup, and a strong eye for detail in a fast-paced environment. Intermediate English is required.