CRM Manager

Praxis Tech; Bensalem Township (Bucks County); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance

Retirement Savings Plan

Paid Time Off

Job summary

Praxis Tech in Philadelphia is seeking a CRM Manager to own the full lifecycle of online sports betting and casino campaigns across email, push, and web. You will partner with Product, BI, marketing, and leadership to craft unforgettable user journeys and drive growth.

The role focuses on strategy, KPI planning, and execution, with collaboration across teams to boost engagement and revenue. A background in CRM or retention for a B2C brand is required.

Qualifications

• 3+ years of CRM or retention experience for a B2C brand.
• Strong passion for segmentation, strategy, and high‑performing campaigns.
• Experience in online gaming or related industry preferred.
• Proficiency with tools such as Pushwoosh, HTML, and Excel.

Responsibilities

• Define strategy and KPIs for CRM campaigns.
• Plan and execute multi‑channel campaigns (email, push, web).
• Collaborate with cross‑functional teams (Product, BI, marketing, leadership).
• Craft and iterate user journeys to increase engagement and revenue.

Skills

CRM or retention experienced

Segmentation

Campaign strategy

Multi-channel marketing

Tools

Pushwoosh

HTML

Excel

Job description

CRM Manager

Location: Philadelphia, US

Role Overview

Own the full lifecycle of online sports betting and casino campaigns, from strategy and KPI planning to execution across email, push, and web. Work closely with Product, Business Intelligence, marketing, and leadership to craft unforgettable user journeys and drive real growth.

Responsibilities

• Define strategy and KPIs for CRM campaigns.
• Plan and execute multi‑channel campaigns (email, push, web).
• Collaborate with cross‑functional teams (Product, BI, marketing, leadership).
• Craft and iterate user journeys to increase engagement and revenue.

Qualifications

• 3+ years of CRM or retention experience for a B2C brand.
• Strong passion for segmentation, strategy, and high‑performing campaigns.
• Experience in online gaming or related industry preferred.
• Proficiency with tools such as Pushwoosh, HTML, and Excel.

Benefits

• Health Insurance
• Retirement Savings Plan
• Paid Time Off