CRM & Lifecycle Marketing Specialist — Gaming (Miami)

betr.app; Miami (FL); On-site; USD 55,000 - 85,000; Full time

Job summary

Betr is seeking a CRM Associate in Miami to drive customer engagement across email, push, SMS, and in-app channels. You’ll report to the Senior Manager, CRM & Optimization and collaborate with another CRM Associate to craft journeys and lifecycle campaigns.

You’ll work across product verticals such as Picks, Arcade, Social Sportsbook, Social Casino, and Rips, with nights/weekends during peak sports schedules.

Qualifications

• 1+ year CRM experience with multi-channel campaigns.
• Foundational knowledge of Braze or similar platforms (SFMC, Klaviyo, Customer.io).
• Strong copywriting ability for consumer audiences.
• Detail-oriented with rigorous campaign QA processes.
• Analytical mindset to review metrics and propose optimizations.
• Willingness to support weekend campaigns during peak sports schedules.

Responsibilities

• Execute and optimize multi-channel campaigns across email, push, SMS, and in-app messaging, including copywriting, setup, and deployment.
• Build and maintain automated customer journeys across onboarding, retention, and reactivation.
• Create targeted customer segments from behavior and transactional data for personalized messaging.
• Run A/B tests on copy, timing, and incentives to improve conversions.
• Track and report CRM metrics and core KPIs, sharing actionable insights.
• Collaborate with the Senior Manager, CRM & Optimization to align strategy with product goals.

Skills

CRM experience

Braze

Copywriting

Campaign QA

Analytics

Weekend availability

Time management

Tools

SFMC

Klaviyo

Customer.io

Job description

Betr is seeking a CRM Associate in Miami to drive customer engagement across email, push, SMS, and in-app channels. You’ll report to the Senior Manager, CRM & Optimization and collaborate with another CRM Associate to craft journeys and lifecycle campaigns.

You’ll work across product verticals such as Picks, Arcade, Social Sportsbook, Social Casino, and Rips, with nights/weekends during peak sports schedules.