CRM Manager – Americas

Incline; Philadelphia (Philadelphia County); Remote; USD 60,000 - 80,000; Full time

Job summary

A leading gaming marketing agency is seeking a CRM professional to develop and implement effective strategies aimed at enhancing customer loyalty and revenue growth. Responsibilities include managing campaigns, analyzing performance, and collaborating with stakeholders. Ideal candidates possess strong project management and analytical skills, along with familiarity with major CRM tools. Enjoying a fun team environment while working independently is essential for this role.

Qualifications

• Hands-on experience with major CRM systems and ESPs.
• Familiarity with online gaming and sports is preferred.
• Strong analytical skills to assess assumptions using data.

Responsibilities

• Manage execution of email, push, and in-app messaging campaigns.
• Create and manage personalized modules and campaign automations.
• Analyze campaign performance to provide actionable recommendations.

Skills

Project management

Analytical skills

Creative problem-solving

CRM systems familiarity

Tools

Optimove

Braze

Bloomreach

Job description

Incline Gaming Marketing is looking for applicants who have exceptional project management and analytical skills to join their CRM team.

In this role, you will be responsible for developing and implementing effective CRM strategies to increase customer loyalty, retention, and revenue growth for Incline’s growing portfolio of clients.

Location

Philadelphia, PA – USA (preferably) or Walnut Creek, CA – USA

Responsibilities

• Manage execution of email, push and in app messaging campaigns and partnering with internal and external stakeholders to ensure our clients objectives are met.
• Manage campaigns end-to-end, including targeting, segmentation, set-up, testing, execution, fulfillment, reporting and optimization.
• Create and manage personalized modules and campaign automations.
• Create and manage promotions for clients.
• Analyze campaign performance to provide actionable recommendations and deliver continuous improvements to CRM marketing programs.
• Manage relationships with CRM software vendors and ensure the effective use of CRM tools and technologies.
• Stay current on industry best practices and trends, and leverage this knowledge to inform the strategy.

Qualifications

• A hunger to be a continuous learner and getting things done in the digital gaming space
• Creative problem-solving acumen, as well as analytical rigor to verify or invalidate assumptions
• Hands-on experience with major CRM systems, ESP’s and Push providers like Optimove, Braze, Bloomreach, etc.
• Familiarity with online gaming and sports is a major advantage
• You consider yourself a problem-solver utilizing complex data.
• You are looking to have fun while gaining new skills and learning from the best.
• You have interest in sports betting and/or casino.
• You like to work independently and remotely, but equally enjoy being part of a team.