CRM Campaigns Architect – Gaming

Bet365careers; Denver (CO); On-site; USD 50,000 - 60,000; Full time

Benefits offered by this job

401(k) with company match

Annual Bonus Plan

33 days PTO per year

Health & Wellness plans

Job summary

bet365 is seeking a CRM Associate, Gaming to plan and execute CRM promotional and lifecycle campaigns across regions. You will support daily tasks such as planning, testing, executing and analyzing campaigns while ensuring compliance with regulatory and brand standards.

The role is full-time with strong growth potential within a global operator. Responsibilities include building campaigns across the customer lifecycle, analyzing performance, and collaborating with stakeholders to optimize

Qualifications

• Experience in a CRM or marketing-related role is preferred.
• Excellent organization and prioritization with high attention to detail in a fast-paced environment.
• Passion for casino games and understanding of what engages customers.
• Understanding of online casino betting mechanics, promotions and KPIs.
• Familiarity with CRM tools and customer data platforms such as Optimove and Braze.
• Understanding of customer behaviors and lifecycles in online casino.

Responsibilities

• Build and drive campaigns to engage customers across the lifecycle.
• Ensure CRM activities adhere to quality, regulation, and brand guidelines.
• Analyze campaign performance and provide insights to improve engagement.
• Follow existing strategic decisions and guidelines.
• Develop CRM knowledge and expertise.
• Collaborate with stakeholders to meet department and company needs.
• Monitor trends and opportunities to optimize CRM delivery.
• Foster a data-driven culture and monitor customer behaviours to optimize performance.

Skills

CRM experience

Campaign planning

Data analysis

A/B testing

Communication

Team player

Attention to detail

Analytical mindset

Tools

Optimove

Braze

Job description

bet365 is seeking a CRM Associate, Gaming to plan and execute CRM promotional and lifecycle campaigns across regions. You will support daily tasks such as planning, testing, executing and analyzing campaigns while ensuring compliance with regulatory and brand standards.

The role is full-time with strong growth potential within a global operator. Responsibilities include building campaigns across the customer lifecycle, analyzing performance, and collaborating with stakeholders to optimize