CRM Growth Lead – Lifecycle, Loyalty & E‑commerce

Hudson; Bethesda (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

Hudson is seeking a Customer Relationship Management (CRM) Manager to lead loyalty and e-commerce initiatives across North America from our Bethesda, MD location. You will develop, execute, and optimize CRM strategies that drive engagement, retention, and long-term customer value using Salesforce Marketing Cloud.

You will collaborate cross-functionally with Loyalty, E‑commerce, Digital, Analytics, IT and Marketing teams, manage the lifecycle from enrollment through reactivation, and translate

Qualifications

• 5+ years of experience in CRM, lifecycle marketing, loyalty programs, e‑commerce, or digital marketing with demonstrated success.
• 2 years of experience leading projects, influencing cross‑functional teams, and coordinating CRM initiatives
• Bachelor’s degree may count for 3 of the 5 years of experience requirement
• 3–5 years in Food & Beverage, Retail, Travel Retail, Hospitality, e‑commerce, or other consumer‑facing environments preferred
• Advanced knowledge of CRM concepts, lifecycle marketing, and customer retention strategies

Responsibilities

• Develops and executes CRM strategies focused on member engagement, retention, repeat purchase, cross‑selling, and long‑term customer value across North America programs.
• Owns the North America CRM calendar and lifecycle marketing roadmap from strategy through optimization.
• Builds, deploys, and optimizes CRM campaigns and automated journeys using Salesforce Marketing Cloud across email, SMS, and mobile notifications.
• Develops audience segmentation and personalization strategies to improve relevance and conversion.
• Maps and optimizes end-to-end member lifecycle including enrollment, onboarding, engagement, retention, and reactivation.
• Collaborates with Loyalty, E‑commerce, Digital, Analytics, IT, Marketing, Legal, and global teams to deliver CRM initiatives.
• Identifies data, technology, and process barriers and helps resolve them for smoother CRM execution.
• Serves as the NA CRM subject matter expert, supporting program enhancements and future initiatives.

Skills

CRM strategy

Lifecycle marketing

Customer engagement

Cross-functional collaboration

Salesforce Marketing Cloud

Data-driven analytics

Project management

Stakeholder management

Communication skills

Leadership

Education

Bachelor’s degree in Marketing/Business/Analytics

Tools

Salesforce Marketing Cloud

Job description

Hudson is seeking a Customer Relationship Management (CRM) Manager to lead loyalty and e-commerce initiatives across North America from our Bethesda, MD location. You will develop, execute, and optimize CRM strategies that drive engagement, retention, and long-term customer value using Salesforce Marketing Cloud.

You will collaborate cross-functionally with Loyalty, E‑commerce, Digital, Analytics, IT and Marketing teams, manage the lifecycle from enrollment through reactivation, and translate