CRM Growth Manager — Email, Personalization & Loyalty

PGA TOUR Superstore; Roswell (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

PGA TOUR Superstore is seeking a Manager of CRM to lead our email, personalization, and customer lifecycle initiatives from our Roswell, GA center. You will own growth in customer data, driving engagement, loyalty, and revenue through strategic campaigns and cross-channel programs.

The role requires 5+ years in CRM or lifecycle marketing, hands-on experience with Salesforce Marketing Cloud, and a strong data-driven mindset to optimize acquisition, retention, and upsell.

Qualifications

• Bachelor's degree in marketing, business administration, or related field.
• 5+ years of experience in CRM, email, or lifecycle marketing, with proven success building and growing healthy email lists.
• Proven track record managing customer acquisition, personalized upsell and cross-sell, and reactivation programs that drive revenue.
• Experience with enterprise CRM/marketing automation platforms and cross-functional collaboration.

Responsibilities

• Shape and execute the CRM and personalization roadmap with leadership.
• Grow and maintain healthy email/SMS subscriber lists, focusing on opt-in growth and deliverability.
• Manage customer acquisition programs from welcome journeys to onboarding across channels.
• Supervise CRM specialists, provide coaching, and develop team skills.
• Design personalized upsell/cross-sell programs with data-science-led segmentation.
• Lead reactivation and win-back campaigns for lapsed customers to recover revenue.
• Partner with analytics to measure program impact and refine targeting.
• Ensure data privacy, quality, and regulatory compliance across CRM systems.

Skills

CRM

Email marketing

Lifecycle marketing

Salesforce Marketing Cloud

Data analysis

Segmentation

Team leadership

Education

Bachelor's degree in marketing

Bachelor's degree in business administration

Tools

Salesforce Marketing Cloud

Job description

PGA TOUR Superstore is seeking a Manager of CRM to lead our email, personalization, and customer lifecycle initiatives from our Roswell, GA center. You will own growth in customer data, driving engagement, loyalty, and revenue through strategic campaigns and cross-channel programs.

The role requires 5+ years in CRM or lifecycle marketing, hands-on experience with Salesforce Marketing Cloud, and a strong data-driven mindset to optimize acquisition, retention, and upsell.