Senior CRM & Loyalty Marketing Specialist

Specialty Restaurants Corporation; Costa Mesa (CA); On-site; USD 80,000 - 90,000; Full time

Benefits offered by this job

Vacation & Medical Insurance

401(k) with Employer Match

Education Assistance

On-site Lunches

Employee Assistance Program

Job summary

Specialty Restaurants Corporation is seeking a strategic Senior Digital Marketing & Communications Specialist to lead CRM, loyalty, email/SMS campaigns and website management across its restaurant brands. You will optimize guest journeys from enrollment to repeat visits and VIP recognition, ensuring brand standards and accessibility compliance.

The role focuses on CRM, loyalty, website & accessibility management, working with internal teams and external partners to deliver measurable results.

Qualifications

• 3-5 years of experience in digital marketing, CRM, lifecycle marketing or loyalty marketing.
• Experience across multi-brand hospitality or restaurant concepts preferred.
• Proven ability to develop guest journeys, enrollment and retention campaigns.

Responsibilities

• Oversee loyalty, VIP and guest journey programs across multiple brands.
• Create and manage email/SMS campaigns and landing pages.
• Maintain and optimize digital listings (Google, Yelp, Tripadvisor) for local visibility.
• Direct website content updates and SEO fundamentals across CMS platforms.
• Ensure accessibility, privacy and compliance across digital touchpoints.
• Generate recurring analytics reports and translate data into actionable insights.
• Collaborate with Marketing, Operations and IT to deliver campaigns on schedule.

Skills

CRM

Email Marketing

Loyalty Programs

Digital Marketing

Website Management

Analytics

Content Writing

Team Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Toast

Punchh

Thanx

Fishbowl

Marketo

Salesforce

Google Analytics 4

Job description

Specialty Restaurants Corporation is seeking a strategic Senior Digital Marketing & Communications Specialist to lead CRM, loyalty, email/SMS campaigns and website management across its restaurant brands. You will optimize guest journeys from enrollment to repeat visits and VIP recognition, ensuring brand standards and accessibility compliance.

The role focuses on CRM, loyalty, website & accessibility management, working with internal teams and external partners to deliver measurable results.