Lifecycle Marketing Lead: CRM, Email & Loyalty

OCVIBE Sports & Entertainment, LLC; Anaheim (CA); On-site; USD 75,000 - 100,000; Full time

Job summary

OC Sports & Entertainment, LLC in California is seeking a Lifecycle Marketing Manager to own CRM, lifecycle email, and loyalty program strategy, driving acquisition, retention, and customer lifetime value.

You will develop and execute data-driven lifecycle marketing strategies, nurture audiences through acquisition, engagement, and retention, and collaborate with digital, social, and guest experience teams to optimize data use across channels.

Qualifications

• 5+ years of CRM and email marketing experience.
• Hands-on experience with marketing automation platforms and segmentation tools.
• Strong analytical skills to inform creative and strategic decisions.
• Experience managing large-scale CRM databases and integrations.
• Background developing loyalty programs to increase dwell time and spend.

Responsibilities

• Build and manage lifecycle marketing campaigns across email, SMS, and push channels.
• Manage audience segmentation, automation, and personalization workflows.
• Analyze campaign performance and recommend optimizations.
• Partner with digital, social, and guest experience teams to improve data use.
• Develop loyalty program strategy for district visitors and residents.
• Perform other duties as assigned.

Skills

CRM & Email Marketing

Marketing Automation

Data Analysis

CRM Database Management

Education

Bachelor’s Degree

Tools

Salesforce

Marketing Cloud

Job description

OC Sports & Entertainment, LLC in California is seeking a Lifecycle Marketing Manager to own CRM, lifecycle email, and loyalty program strategy, driving acquisition, retention, and customer lifetime value.

You will develop and execute data-driven lifecycle marketing strategies, nurture audiences through acquisition, engagement, and retention, and collaborate with digital, social, and guest experience teams to optimize data use across channels.