Loyalty & CRM Marketing Lead

Gelson's; Santa Fe Springs (CA); On-site; USD 87,000 - 95,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Employee assistance program

Flexible spending accounts

Health insurance

Health savings account

Life insurance

Paid time off

Vision insurance

Job summary

Gelson’s Markets in Santa Fe Springs, CA, seeks a results‑driven marketer to lead the Gelson’s Rewards program and CRM lifecycle marketing. You will drive enrollment, activation, engagement, retention, and customer value across digital, e‑commerce, and in‑store touchpoints.

You will develop customer journeys, segmentation, and personalized communications, leveraging data insights to improve loyalty performance and revenue.

Qualifications

• 4–7 years in loyalty, CRM, lifecycle, retention, or customer engagement marketing.

Responsibilities

• Own and optimize Gelson’s Digital Rewards program, driving enrollment, activation, engagement, retention, and customer value.
• Develop CRM and lifecycle marketing approach, customer journeys, and targeted communications across email, digital, loyalty, and e‑commerce channels.
• Use customer behavior, purchase patterns, and lifecycle stage to build segmentation, personalization, retention, re-engagement, and win-back programs.
• Identify opportunities to increase customer acquisition, conversion, repeat purchases, visit frequency, and incremental revenue.
• Manage the loyalty and customer marketing calendar, aligning programs with campaigns, promotions, and business priorities.
• Plan and evaluate tests across offers, messaging, timing, frequency, channels, and customer journeys; use results to improve performance.
• Partner with Marketing Operations & Analytics to monitor KPIs, enrollment, retention, engagement, spend, conversion, and customer lifetime value.
• Collaborate with Content, Creative, Merchandising, IT, Operations, and E‑Commerce to deliver consistent customer experiences across digital and physical channels.
• Manage relationships with loyalty, CRM, technology, agency, and digital marketing partners; align deliverables with business goals.
• Stay current on loyalty, CRM, lifecycle marketing, personalization, and digital customer engagement trends applicable to retail and grocery.

Skills

Loyalty marketing

CRM

Lifecycle marketing

Segmentation

Personalization

Project management

Education

Bachelor's degree in Marketing

Tools

CRM platforms

Job description

For more than 75 years, Gelson’s has served Southern California with a premium grocery shopping experience focused on quality, service, and fresh offerings. As a well-established local market, Gelson’s combines a strong heritage with continued investment in customer engagement and shopping experience.

Position Summary

Lead Gelson’s Rewards program and CRM/lifecycle marketing to grow customer engagement, retention, purchase frequency, and lifetime value. Use customer insights, segmentation, personalization, and testing to deliver relevant experiences and measurable business results across digital, e-commerce, and in-store touchpoints.

Key Responsibilities

• Own and optimize Gelson’s Digital Rewards program, driving enrollment, activation, engagement, retention, and customer value.
• Develop CRM and lifecycle marketing approach, customer journeys, and targeted communications across email, digital, loyalty, and e-commerce channels.
• Use customer behavior, purchase patterns, and lifecycle stage to build effective segmentation, personalization, retention, re-engagement, and win-back programs.
• Identify opportunities to increase customer acquisition, conversion, repeat purchases, visit frequency, and incremental revenue.
• Manage the loyalty and customer marketing calendar, aligning programs with campaigns, promotions, and business priorities.
• Plan and evaluate tests across offers, messaging, timing, frequency, channels, and customer journeys; use results to continuously improve performance.
• Partner with Marketing Operations & Analytics to monitor KPIs, including enrollment, retention, engagement, spend, conversion, and customer lifetime value.
• Collaborate with Content, Creative, Merchandising, IT, Operations, and E-Commerce to deliver consistent customer experiences across digital and physical channels.
• Manage relationships with loyalty, CRM, technology, agency, and digital marketing partners; align deliverables and performance with business goals.
• Stay current on loyalty, CRM, lifecycle marketing, personalization, and digital customer engagement trends relevant to retail and grocery.

Experience & Education

• Approximately 4–7 years of experience in loyalty, CRM, lifecycle, retention, digital, or customer engagement marketing.
• Experience with loyalty or rewards programs, customer journeys, segmentation, personalization, and targeted communications.
• Experience using CRM, marketing automation, loyalty, or customer engagement platforms and working with external partners.
• Retail, grocery, consumer, e-commerce, restaurant, hospitality, or membership-program experience preferred.
• Bachelor’s degree in marketing, Business, Communications, Digital Marketing, or a related field preferred; equivalent relevant experience may be considered.

Knowledge & Skills

• Strong understanding of customer lifecycle marketing, loyalty, retention, and customer growth.
• Ability to translate customer and campaign data into practical marketing strategies and measurable improvements.
• Strong project management, analytical, problem-solving, communication, and presentation skills.
• Ability to manage multiple priorities and collaborate effectively across departments and with external partners.
• Customer-focused, proactive, and able to move initiatives from strategy through execution.

Success will be measured by growth in Rewards enrollment and active membership; improved retention, repeat purchasing, visit frequency, engagement, and customer value; stronger CRM and lifecycle campaign performance; incremental digital revenue; and effective execution and continuous optimization of customer marketing programs.

Job Type: Full-time

Pay: $87,000 - $95,000 per year

• 401(k)
• 401(k) matching
• Employee assistance program
• Flexible spending accounts
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Equal Opportunity Employer
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