CRM & Lifecycle Marketing Lead — Salesforce MC Expert

LHH; Texas; Hybrid; USD 90,000 - 130,000; Full time

Job summary

LHH is recruiting a CRM Manager for a permanent role in the Dallas, TX area. The position owns campaign strategy and execution within Salesforce Marketing Cloud, partnering with marketing, creative, analytics, technology, and business stakeholders to improve engagement, retention, loyalty, and customer value.

The ideal candidate combines strong platform expertise with strategic thinking and the ability to translate customer insights into measurable programs.

Qualifications

• Bachelor’s degree in marketing or related field.
• 5+ years CRM and lifecycle marketing experience.
• Hands-on Salesforce Marketing Cloud experience to build, launch, and optimize campaigns.
• Experience with customer segmentation, journey orchestration, marketing automation, personalization, and measurement.
• Strong understanding of lifecycle marketing, retention, testing methodologies, and CRM best practices.

Responsibilities

• Own the strategy, planning, execution, and optimization of CRM and customer lifecycle marketing programs.
• Build and deploy campaigns directly in Salesforce Marketing Cloud, including segmentation, journeys, automations, emails, personalization, testing, and reporting.
• Develop customer journeys supporting acquisition, onboarding, engagement, retention, loyalty, reactivation, and win-back initiatives.
• Partner with analytics and technology teams to maintain data quality, improve integrations, and enable effective audience targeting.
• Translate business goals and customer insights into campaign briefs, testing roadmaps, and actionable CRM strategies.
• Monitor campaign performance, communicate insights, and recommend optimizations based on engagement, conversion, retention, and revenue metrics.
• Establish campaign processes, QA standards, documentation, and governance to improve accuracy and efficiency.
• Collaborate with creative and content teams to deliver relevant, on-brand messaging across touchpoints.
• Manage agency or vendor relationships as needed.
• Provide leadership, coaching, and workload prioritization for team members if applicable.

Skills

CRM

Lifecycle marketing

Marketing automation

Salesforce Marketing Cloud

Audience segmentation

Journey orchestration

Personalization

Testing

Reporting

Data analysis

Project management

Cross-functional collaboration

People leadership

Education

Bachelor’s degree in marketing or related field

Tools

Salesforce Marketing Cloud

SQL

HTML

APIs

Data Extensions

Job description

LHH is recruiting a CRM Manager for a permanent role in the Dallas, TX area. The position owns campaign strategy and execution within Salesforce Marketing Cloud, partnering with marketing, creative, analytics, technology, and business stakeholders to improve engagement, retention, loyalty, and customer value.

The ideal candidate combines strong platform expertise with strategic thinking and the ability to translate customer insights into measurable programs.