CRM Manager - Loyalty & Growth

Hudson Group; Bethesda, Northern (MD, KY); Hybrid; USD 105,000 - 127,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Paid time off

Employee assistance program

Training and career growth

Job summary

Hudson Group is seeking a CRM Manager to strategize, execute, and optimize North America CRM initiatives across loyalty and e-commerce programs from Bethesda, MD. The role emphasizes hands-on Salesforce Marketing Cloud work, audience segmentation, and cross-functional collaboration to boost engagement and long-term customer value.

The successful candidate will map the member lifecycle, coordinate campaigns, and translate analytics into actionable improvements, with travel up to 30% as needed.

Qualifications

• Education and experience must exceed 5 years in CRM, lifecycle marketing or loyalty/digital marketing.
• Leadership roles require 2+ years coordinating cross-functional CRM initiatives.
• Experience with customer engagement and retention strategies is essential.

Responsibilities

• Develops and executes NA CRM strategies focused on member engagement and long-term value across programs.
• Owns NA CRM calendar and lifecycle marketing roadmap from strategy to optimization.
• Builds campaigns and journeys using Salesforce Marketing Cloud across email, SMS, mobile push, etc.
• Develops audience segmentation, personalization, and test-and-learn approaches.
• Maps and optimizes the end-to-end member lifecycle including enrollment and reactivation.
• Collaborates with Loyalty, E-commerce, Analytics, IT, Marketing, Legal, and global teams.
• Identifies data, tech, and process barriers affecting CRM execution.

Skills

CRM strategy

Lifecycle marketing

Customer engagement

Analytics

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Tools

Salesforce Marketing Cloud

Job description

Hudson Group is seeking a CRM Manager to strategize, execute, and optimize North America CRM initiatives across loyalty and e-commerce programs from Bethesda, MD. The role emphasizes hands-on Salesforce Marketing Cloud work, audience segmentation, and cross-functional collaboration to boost engagement and long-term customer value.

The successful candidate will map the member lifecycle, coordinate campaigns, and translate analytics into actionable improvements, with travel up to 30% as needed.