Lifecycle & CRM Growth Lead - Data-Driven Campaigns

Care.com; Dallas (TX); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health insurance

401K employer matching

Paid time off

Job summary

Care.com is seeking a Marketing Manager II for Lifecycle & CRM Strategy in Dallas, Texas. In this role, you will own the lifecycle marketing strategy across various channels and lead the execution of campaigns, ensuring effective communication and collaboration across teams.

The ideal candidate will have 5+ years of experience in lifecycle marketing, strong analytical skills, and a successful track record in project management. The role offers a competitive salary and full benefits package.

Qualifications

• 5+ years of lifecycle, CRM or retention marketing experience.
• Experienced in end-to-end campaign management.
• Strong analytical and quantitative skills.

Responsibilities

• Own lifecycle strategy across email, push, SMS and more.
• Design iterative experimentation plans for campaigns.
• Maintain journey maps and track campaign performance.

Skills

Lifecycle & CRM strategy

Data analysis

Project management

Cross-functional collaboration

Marketing automation software

Agile methodologies

Education

BA/BS

Tools

Tableau

Amplitude

Iterable

Job description

Care.com is seeking a Marketing Manager II for Lifecycle & CRM Strategy in Dallas, Texas. In this role, you will own the lifecycle marketing strategy across various channels and lead the execution of campaigns, ensuring effective communication and collaboration across teams.

The ideal candidate will have 5+ years of experience in lifecycle marketing, strong analytical skills, and a successful track record in project management. The role offers a competitive salary and full benefits package.