Remote CRM & Salesforce Marketing Cloud Lead

frontdoor, Inc.; United States; Remote; USD 85,000 - 100,000; Full time

Job summary

Frontdoor, Inc. is seeking a CRM Manager (Virtual/Remote) to translate marketing goals into scalable programs in Salesforce Marketing Cloud Account Engagement and Salesforce CRM.

The role leads segmentation, data activation, and governance while partnering with data teams to leverage Data 360, Snowflake, and other sources. Key responsibilities include owning MCAE platform administration, designing and optimizing campaigns, managing data quality, and delivering analytics to drive funnel growth

Qualifications

• 5+ years of CRM, marketing automation, or lifecycle marketing experience.
• 3+ years hands-on Salesforce Marketing Cloud Account Engagement / Pardot administration.
• Experience with data activation and integration across enterprise data sources.

Responsibilities

• Own MCAE platform administration and optimization; configure, connect campaigns, and manage fields and permissions.
• Design, build, test, and optimize B2B campaigns using Engagement Studio and automation rules.
• Lead segmentation, data activation, and governance across MCAE, Salesforce CRM, Snowflake, and Data 360.
• Develop marketing analytics, dashboards, and reporting to measure engagement and pipeline.

Skills

CRM

Marketing automation

Data governance

Tools

Salesforce Marketing Cloud Account Engagement (Pardot)

Snowflake

Excel

PowerPoint

Job description

Frontdoor, Inc. is seeking a CRM Manager (Virtual/Remote) to translate marketing goals into scalable programs in Salesforce Marketing Cloud Account Engagement and Salesforce CRM.

The role leads segmentation, data activation, and governance while partnering with data teams to leverage Data 360, Snowflake, and other sources. Key responsibilities include owning MCAE platform administration, designing and optimizing campaigns, managing data quality, and delivering analytics to drive funnel growth