Lifecycle Marketing & Conversion Director — SFMC Expert

Landmark Management Group, LLC; Plano (TX); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Health coverage

Generous 401(k)

Plano headquarters in Texas

Executive compensation package

Job summary

CreditAssociates in Plano, TX seeks a Director of Lifecycle Marketing and Conversion to lead enterprise lifecycle engagement across Email, SMS, Display, and more, powered by Salesforce Marketing Cloud. You will own multi-channel growth roadmaps, scale automation, and optimize CAC, LTV, and ROI while building a high-performing team.

The role demands 10+ years in performance/lifecycle marketing, 8+ years SFMC leadership, and a track record of cross-functional influence with executive stakeholders.

Qualifications

• 10+ years of progressive leadership in performance marketing, lifecycle marketing, and digital acquisition.
• 8+ years hands-on and architectural leadership within Salesforce Marketing Cloud (SFMC).
• Proven track record in multi-channel testing, CRO, and attribution modeling.
• Data-driven storytelling using BI tools and web analytics platforms.
• Executive presence with ability to influence C-level and cross-functional partners.
• Bachelor’s degree in marketing, business, analytics, CS; Salesforce Marketing Cloud certifications preferred.

Responsibilities

• Architect and lead enterprise lifecycle and acquisition strategies across Email, SMS, Display, Paid Social, and programmatic media.
• Own the Salesforce Marketing Cloud roadmap, data model maturity, and automation governance.
• Define budgets, vendor relationships, and media allocations to hit CAC, LTV, conversion, and ROI benchmarks.
• Establish an enterprise experimentation framework with multivariate testing and deliverability optimization across touchpoints.
• Partner with Data Science, Analytics, and Engineering to ingest predictive scoring and attribution models into SFMC.
• Design executive dashboards to communicate channel performance and strategic growth to the C-suite.
• Collaborate with Legal, Compliance, Product, Sales, and Client Services to ensure privacy and regulatory standards.
• Build and mentor a high-performing digital marketing organization with scalable playbooks.

Skills

Leadership

Lifecycle marketing

Performance marketing

SFMC

Data-driven storytelling

Multi-channel strategy

A/B testing

Attribution modeling

Executive communication

Team building

Education

Bachelor’s degree in Marketing, Business, Analytics, Computer Science

Salesforce Marketing Cloud certifications (Marketing Cloud Consultant or Email Specialist)

Tools

Salesforce Marketing Cloud

Tableau

Power BI

Looker

Domo

Google Analytics

Adobe Analytics

Job description

CreditAssociates in Plano, TX seeks a Director of Lifecycle Marketing and Conversion to lead enterprise lifecycle engagement across Email, SMS, Display, and more, powered by Salesforce Marketing Cloud. You will own multi-channel growth roadmaps, scale automation, and optimize CAC, LTV, and ROI while building a high-performing team.

The role demands 10+ years in performance/lifecycle marketing, 8+ years SFMC leadership, and a track record of cross-functional influence with executive stakeholders.