CRM Strategy Lead: Data-Driven Campaigns & Tech Stack

LHH; Dallas (TX); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

401(k)

Job summary

A talent acquisition firm in Dallas is looking for a CRM Strategy Manager to drive CRM initiatives and oversee campaign management. This permanent role requires 5+ years of experience in CRM management, with proficiency in HTML/CSS and SQL. Candidates should be technically skilled, analytical, and able to communicate effectively. The position offers a salary range of $120,000-$160,000 depending on experience.

Qualifications

• 5+ years experience leading CRM strategy, analytics and management.
• Extremely proficient in HTML/CSS and Salesforce.
• Highly technical, able to optimize CRM enhancements and troubleshoot.
• Analytically minded, able to perform campaign analysis, customer segmentation and A/B testing.
• Proficient in data privacy and compliance.
• Excellent communication and presentation skills.

Responsibilities

• Lead CRM strategy and team, driving customer growth and retention.
• Oversee execution and optimization of multi-channel campaigns using data-driven insights.
• Manage CRM platforms, integrations, and data infrastructure.
• Develop and enhance CRM technology stack, troubleshoot front-end issues.
• Write and optimize SQL queries to analyze customer data.
• Collaborate cross-functionally to align CRM with business goals.

Skills

HTML/CSS

SQL

CRM management

Data privacy compliance

Analytical skills

Tools

Salesforce

Job description

A talent acquisition firm in Dallas is looking for a CRM Strategy Manager to drive CRM initiatives and oversee campaign management. This permanent role requires 5+ years of experience in CRM management, with proficiency in HTML/CSS and SQL. Candidates should be technically skilled, analytical, and able to communicate effectively. The position offers a salary range of $120,000-$160,000 depending on experience.