Remote Freelance CRM Lifecycle Marketing Manager

UNFOLD; Culver City (CA); À distance; USD 83 000 - 131 000; Temps partiel

Résumé du poste

UNFOLD is seeking a Freelance CRM Lifecycle Marketing Manager to support an upcoming client engagement focused on email and SMS lifecycle marketing. You will own the strategy, setup, execution, optimization, and reporting of CRM programs, joining an active project and collaborating with our internal team and client partners.

The ideal candidate has hands-on experience with Customer.io or similar platforms and can map journeys, configure segments, QA campaigns, analyze performance, and drive

Qualifications

• 5+ years hands-on CRM, lifecycle or retention marketing experience.
• Strong understanding of email & SMS marketing, segmentation and consent.
• Experience building automated journeys from strategy to execution.
• Familiarity with event data and behavioral triggers.
• Excellent collaboration across analytics, product, and creative teams.

Responsabilités

• Develop and map email/SMS lifecycle strategies aligned to client goals.
• Build journeys, segments, suppression rules, and timing in Customer.io.
• Configure triggers, branches, and personalization to optimize engagement.
• Execute campaigns, QA, test, and launch with reporting and learnings.
• Analyze performance and provide actionable optimization recommendations.

Connaissances

CRM Lifecycle Marketing

Email Marketing

SMS Marketing

A/B Testing

Analytics

Outils

Customer.io

Description du poste

UNFOLD is seeking a Freelance CRM Lifecycle Marketing Manager to support an upcoming client engagement focused on email and SMS lifecycle marketing. You will own the strategy, setup, execution, optimization, and reporting of CRM programs, joining an active project and collaborating with our internal team and client partners.

The ideal candidate has hands-on experience with Customer.io or similar platforms and can map journeys, configure segments, QA campaigns, analyze performance, and drive