CRM & Lifecycle Marketing Lead (Email & SMS)

24 Seven Talent; Simi Valley (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

24 Seven Talent is seeking a CRM Manager to lead customer retention and lifecycle marketing across email and SMS for a fast-growing fashion and lifestyle brand. You will own end-to-end journeys, build automated flows, and develop personalized campaigns to increase repeat purchases and customer lifetime value.

The role requires strategic thinking with hands-on execution, collaborating with Marketing, Creative, eCommerce, and Merchandising to deliver engaging experiences that drive measurable

Qualifications

• 5+ years of experience in CRM, lifecycle marketing, retention marketing, or email/SMS marketing, ideally within a DTC or eCommerce brand.
• Proven experience developing and executing customer retention strategies that drive measurable revenue growth.
• Strong hands-on experience with Klaviyo highly preferred, or comparable platforms such as Iterable or Bloomreach.
• Expertise in email and SMS automation, customer segmentation, personalization, and lifecycle journey development.

Responsibilities

• Develop and execute a comprehensive CRM and customer retention strategy across email and SMS.
• Build, optimize, and manage automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, cross-sell, win-back, and reactivation flows.
• Identify opportunities to improve repeat purchase rates, customer lifetime value, average order value, and customer engagement.
• Own lifecycle marketing initiatives from strategy and planning through execution and performance analysis.
• Manage the email and SMS marketing calendar, including product launches, promotions, seasonal campaigns, and brand initiatives.
• Lead campaign execution from briefing and segmentation through QA, deployment, and reporting.
• Collaborate with Creative and eCommerce teams to develop compelling, on-brand messaging and customer experiences.
• Ensure campaigns are optimized for engagement, conversion, and revenue performance.
• Develop customer segmentation strategies based on purchase behavior, engagement, lifecycle stage, and customer value.
• Leverage eCommerce and CRM platform data to create personalized campaigns and automated customer experiences.
• Build and execute A/B testing strategies to optimize messaging, creative, offers, timing, and customer journeys.
• Monitor key performance metrics, including retention rate, repeat purchase rate, revenue per recipient, conversion, and customer lifetime value.
• Translate performance insights into actionable recommendations and ongoing improvements.

Skills

CRM strategy

Lifecycle marketing

Email marketing

SMS marketing

Data-driven decision making

A/B testing

Cross-functional collaboration

Attention to detail

Tools

Klaviyo

Iterable

Bloomreach

Shopify

Job description

24 Seven Talent is seeking a CRM Manager to lead customer retention and lifecycle marketing across email and SMS for a fast-growing fashion and lifestyle brand. You will own end-to-end journeys, build automated flows, and develop personalized campaigns to increase repeat purchases and customer lifetime value.

The role requires strategic thinking with hands-on execution, collaborating with Marketing, Creative, eCommerce, and Merchandising to deliver engaging experiences that drive measurable