CRM & Lifecycle Marketing Manager (Email & SMS)

KREWE; New York (NY); On-site; USD 57,000 - 95,000; Full time

Benefits offered by this job

Health plans

401(k) Investment Options

Paid parental leave

Education allowance

Frame allowance

Job summary

KREWE in New York is seeking a CRM Manager to lead Email & SMS strategies across eCommerce, Retail, and Events. You will own automation, subscriber journeys, segmentation, and data privacy, partnering with Creative and Performance teams to drive acquisition, retention, and loyalty.

The role is based at our New York HQ, with a focus on cross‑channel CRM excellence and a strong emphasis on data‑driven optimization. Competitive salary and comprehensive benefits are offered.

Qualifications

• 3–5 years proven experience in CRM management, marketing automation, Email/SMS or related role within a D2C omni‑channel vertical.
• Bachelor’s Degree in Marketing, Business, or related field.
• Proven track record in digital project management and ability to engage senior stakeholders.
• Strong organization and presentation skills for briefing creative teams clearly and actionably.
• Proficiency in using CRM software (Klaviyo, Attentive) and performance marketing automation tools.
• Proficiency in analytics and reporting tools (GA4, Triple Whale).
• Experience in personalization and segmentation marketing.
• Ability to thrive in a fast‑paced, changing environment.
• Familiarity with data privacy regulations (GDPR, CCPA, CAN‑SPAM).

Responsibilities

• Own Email & SMS/MMS campaign calendar planning for eComm, retail & events.
• Develop advanced marketing automation, subscriber journeys and triggered communications.
• Create concise copy and design briefs with the Creative team for engaging communications.
• End‑to‑end execution of campaigns and flows in Klaviyo and Attentive.
• Develop effective segmentation strategies for relevant communications to customers.
• Maintain accurate CRM data and ensure data privacy best practices.
• Collaborate with performance marketing teams to align CRM with channel goals.
• Monitor performance and use data insights to optimize campaigns.
• Design and test subscriber growth campaigns across all digital touchpoints.
• Ideate loyalty and retention touchpoints to enhance customer LTV.
• Create regular reports and dashboards to track KPIs and insights.

Skills

CRM management

Marketing automation

Email marketing

SMS marketing

Stakeholder management

Data analysis

Education

Bachelor’s Degree in Marketing or related field

Tools

Klaviyo

Attentive

GA4

Triple Whale

Job description

KREWE in New York is seeking a CRM Manager to lead Email & SMS strategies across eCommerce, Retail, and Events. You will own automation, subscriber journeys, segmentation, and data privacy, partnering with Creative and Performance teams to drive acquisition, retention, and loyalty.

The role is based at our New York HQ, with a focus on cross‑channel CRM excellence and a strong emphasis on data‑driven optimization. Competitive salary and comprehensive benefits are offered.