CRM Lifecycle Lead: Email, SMS & Push Campaigns

United States 1 AB Car Rental Services; Parsippany-Troy Hills (NJ); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life and Dis/

401(k) Retirement Plan with company-m"

Employee discounts on Avis/Budget cars

Employee Assistance Program

Training and development opportunities

Job summary

Avis Budget Group is seeking a hands-on CRM Leader to drive lifecycle communications across Avis, Budget and Zipcar. You will own campaigns across email, SMS, and push, translating strategies into engaging experiences that boost engagement, conversion, retention, and lifetime value.

This role combines strategic thinking with operational execution in a fast-paced, multi-brand environment. You’ll partner with CRM leadership, analyze performance, optimize journeys such as cart and browse

Qualifications

• 3+ years of experience in CRM, lifecycle marketing, or customer engagement.
• Hands-on experience managing CRM campaigns across email, SMS, and push notifications.
• Experience building and optimizing lifecycle and triggered customer journeys.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.

Responsibilities

• Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar.
• Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications.
• Help identify opportunities to personalize, timely, and relevant transactional communications.
• Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns.
• Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies.
• Collaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives.
• Help improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function

Skills

CRM campaigns

Lifecycle marketing

Marketing automation

Project management

Analytical mindset

Education

Bachelor's degree in Marketing

Tools

Salesforce Marketing Cloud

Job description

Avis Budget Group is seeking a hands-on CRM Leader to drive lifecycle communications across Avis, Budget and Zipcar. You will own campaigns across email, SMS, and push, translating strategies into engaging experiences that boost engagement, conversion, retention, and lifetime value.

This role combines strategic thinking with operational execution in a fast-paced, multi-brand environment. You’ll partner with CRM leadership, analyze performance, optimize journeys such as cart and browse