CRM Manager

United States 1 AB Car Rental Services; Parsippany-Troy Hills (NJ); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical, Dental, Vision, Life and Dis/

401(k) Retirement Plan with company-m"

Employee discounts on Avis/Budget cars

Employee Assistance Program

Training and development opportunities

Job summary

Avis Budget Group is seeking a hands-on CRM Leader to drive lifecycle communications across Avis, Budget and Zipcar. You will own campaigns across email, SMS, and push, translating strategies into engaging experiences that boost engagement, conversion, retention, and lifetime value.

This role combines strategic thinking with operational execution in a fast-paced, multi-brand environment. You’ll partner with CRM leadership, analyze performance, optimize journeys such as cart and browse

Qualifications

• 3+ years of experience in CRM, lifecycle marketing, or customer engagement.
• Hands-on experience managing CRM campaigns across email, SMS, and push notifications.
• Experience building and optimizing lifecycle and triggered customer journeys.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.

Responsibilities

• Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar.
• Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications.
• Help identify opportunities to personalize, timely, and relevant transactional communications.
• Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns.
• Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies.
• Collaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives.
• Help improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function

Skills

CRM campaigns

Lifecycle marketing

Marketing automation

Project management

Analytical mindset

Education

Bachelor's degree in Marketing

Tools

Salesforce Marketing Cloud

Job description

Driven to be the Best

People. Performance. Purpose.

At Avis Budget Group, we're driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We're defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.

The CRM Manager will be responsible for managing and optimizing customer lifecycle communications across Avis, Budget, and Zipcar. This role will lead the execution of CRM programs across email, SMS, and push notifications, translating lifecycle and promotional strategies into high-quality customer experiences that drive engagement, conversion, retention, and customer lifetime value.

This is a hands-on CRM leadership role that requires both strategic thinking and operational execution. The ideal candidate can independently manage campaigns and customer journeys, identify opportunities for improvement, and make informed decisions while operating within broader CRM and lifecycle strategies.

The ideal candidate is highly organized, detail-oriented, collaborative, and comfortable managing multiple initiatives across brands and channels in a fast-paced environment.

What You'll Do:

• Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar
• Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications
• Help identify opportunities to enhance the customer experience through more personalized, timely, and relevant transactional communications
• Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns
• Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies
• Collaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives
• Help improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function

Perks You'll Get:

• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
• 401(k) Retirement Plan with company matched contributions
• Full training to learn the business and enhance professional skills
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

What We're Looking For:

• 3+ years of experience in CRM, lifecycle marketing, marketing operations, or customer engagement
• Hands-on experience managing CRM campaigns across email, SMS, and push notifications
• Experience building and optimizing lifecycle and triggered customer journeys
• Strong familiarity with CRM and marketing automation platforms, including Salesforce Marketing Cloud or similar tools
• Experience with promotional campaign setup, audience segmentation, and offer/promo code management
• Ability to think strategically while executing tactically in a fast-paced environment
• Strong project management and organizational skills with the ability to manage multiple priorities independently
• Analytical mindset with experience using campaign and customer data to identify insights and optimization opportunities
• Excellent communication skills, attention to detail, and commitment to execution quality
• Prior experience mentoring, guiding, or supporting junior team members is a plus
• Bachelor's degree in Marketing, Business, Communications, or related field preferred

The annual starting salary for this position is between $115,000 - $130,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Who We Are:

Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we're moving the future of transportation forward with our innovative, customer-focused solutions.

Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards.

We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.

Avis Budget Group is an Equal Opportunity Employer - Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any othe