CRM Manager

United States 2 Avis Budget Car Rental LLC; Parsippany-Troy Hills (NJ); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with match

Employee discounts

Employee Assistance Program

Job summary

Avis Budget Group is hiring a CRM Marketing professional in Parsippany, NJ. You will partner with CRM leadership to drive lifecycle and promotional strategies across Avis, Budget, and Zipcar, managing campaigns via email, SMS, and push notifications to improve customer engagement.

You will analyze performance, optimize journeys from onboarding to retention, and collaborate across marketing, analytics, product, and engineering to scale CRM operations while maintaining high execution quality.

Qualifications

• 3+ years in CRM, lifecycle marketing, marketing operations, or customer engagement.
• Hands-on experience managing campaigns across email, SMS, and push notifications.
• Experience building lifecycle and customer journey programs.
• Familiarity with CRM platforms, including Salesforce Marketing Cloud or similar tools.
• Experience with promotion setup, audience segmentation, and promo code management.
• Strong strategic yet hands-on execution in a fast-paced environment.
• Excellent communication, detail-orientation, and execution quality.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Responsibilities

• Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar.
• Manage and optimize lifecycle, promotional, transactional, and triggered communications via email, SMS, and push.
• Identify opportunities for more personalized, timely customer communications.
• Manage customer journeys including cart and browse abandonment, onboarding, and retention campaigns.
• Analyze campaign performance to identify trends, optimization opportunities, and testing strategies.
• Collaborate across marketing, loyalty, analytics, product, engineering, and operations to support engagement.
• Improve CRM workflows and campaign execution standards for scalable operations.

Skills

CRM marketing

Lifecycle marketing

Marketing operations

Customer engagement

Campaign management

Salesforce Marketing Cloud

Education

Bachelor’s degree in Marketing/Business/Communications or related field

Tools

Salesforce Marketing Cloud

Job description

Driven to be the Best People. Performance. Purpose. At Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.

What You’ll Do:

• Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar
• Manage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications
• Help identify opportunities to enhance the customer experience through more personalized, timely, and relevant transactional communications
• Manage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaigns
• Analyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategies
• Collaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectives
• Help improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM function

Perks You’ll Get:

• Access to Medical, Dental, Vision, Life and Disability insurance
• Eligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages
• 401(k) Retirement Plan with company matched contributions
• Full training to learn the business and enhance professional skills
• Employee discounts, including discounted prices on the purchase of Avis/Budget cars
• Access to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and more

What We’re Looking For:

• 3+ years of experience in CRM, lifecycle marketing, marketing operations, or customer engagement
• Hands‑on experience managing CRM campaigns across email, SMS, and push notifications
• Experience building and optimizing lifecycle and triggered customer journeys
• Strong familiarity with CRM and marketing automation platforms, including Salesforce Marketing Cloud or similar tools
• Experience with promotional campaign setup, audience segmentation, and offer/promo code management
• Ability to think strategically while executing tactically in a fast‑paced environment
• Strong project management and organizational skills with the ability to manage multiple priorities independently
• Analytical mindset with experience using campaign and customer data to identify insights and optimization opportunities
• Excellent communication skills, attention to detail, and commitment to execution quality
• Prior experience mentoring, guiding, or supporting junior team members is a plus
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred

The annual starting salary for this position is between $115,000 - $130,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.

Who We Are: Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we’re moving the future of transportation forward with our innovative, customer-focused solutions. Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards. We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.

Avis Budget Group is an Equal Opportunity Employer – Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law. This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.

Parsippany New Jersey United States of America A vehicle rental provider of choice for travelers around the world, Avis Budget Group is powered by our people, our partners, and technology. We operate some of the most recognized brands in the industry through Avis, Budget, and Zipcar, along with local brands such as Payless, France Cars, Apex, and Maggiore.