CRM & Lifecycle Marketing Lead

United States 2 Avis Budget Car Rental LLC; Parsippany-Troy Hills (NJ); Vor Ort; USD 115.000 - 130.000; Vollzeit

Benefits dieser Stelle

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with match

Employee discounts

Employee Assistance Program

Zusammenfassung

Avis Budget Group is hiring a CRM Marketing professional in Parsippany, NJ. You will partner with CRM leadership to drive lifecycle and promotional strategies across Avis, Budget, and Zipcar, managing campaigns via email, SMS, and push notifications to improve customer engagement.

You will analyze performance, optimize journeys from onboarding to retention, and collaborate across marketing, analytics, product, and engineering to scale CRM operations while maintaining high execution quality.

Qualifikationen

• 3+ years in CRM, lifecycle marketing, marketing operations, or customer engagement.
• Hands-on experience managing campaigns across email, SMS, and push notifications.
• Experience building lifecycle and customer journey programs.
• Familiarity with CRM platforms, including Salesforce Marketing Cloud or similar tools.
• Experience with promotion setup, audience segmentation, and promo code management.
• Strong strategic yet hands-on execution in a fast-paced environment.
• Excellent communication, detail-orientation, and execution quality.
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.

Aufgaben

• Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar.
• Manage and optimize lifecycle, promotional, transactional, and triggered communications via email, SMS, and push.
• Identify opportunities for more personalized, timely customer communications.
• Manage customer journeys including cart and browse abandonment, onboarding, and retention campaigns.
• Analyze campaign performance to identify trends, optimization opportunities, and testing strategies.
• Collaborate across marketing, loyalty, analytics, product, engineering, and operations to support engagement.
• Improve CRM workflows and campaign execution standards for scalable operations.

Kenntnisse

CRM marketing

Lifecycle marketing

Marketing operations

Customer engagement

Campaign management

Salesforce Marketing Cloud

Ausbildung

Bachelor’s degree in Marketing/Business/Communications or related field

Tools

Salesforce Marketing Cloud

Jobbeschreibung

Avis Budget Group is hiring a CRM Marketing professional in Parsippany, NJ. You will partner with CRM leadership to drive lifecycle and promotional strategies across Avis, Budget, and Zipcar, managing campaigns via email, SMS, and push notifications to improve customer engagement.

You will analyze performance, optimize journeys from onboarding to retention, and collaborate across marketing, analytics, product, and engineering to scale CRM operations while maintaining high execution quality.