CRM & Lifecycle Lead — Email & SMS (Multi-Brand)

WellBiz Brands, Inc.; Denver (CO); Presencial; USD 85.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible time off

Medical, dental, vision, and life

Health Savings Account

Flexible Spending Account

401K match

Monthly brand spend allowance

Cell Phone reimbursement

Employee Assistance Plan

Descripción de la vacante

WellBiz Brands, LLC. seeks a Senior Manager to own the CRM programs across email and SMS for five brands. You will design customer journeys, run test-and-learn, and report performance tied to bookings, retention, and revenue. This role partners with VP Customer Strategy and franchise stakeholders to drive adoption and success.

You will own lifecycle roadmaps, measurement plans, and cross-brand collaboration, ensuring compliance and scalable programs across the enterprise.

Formación

• Bachelor's degree in Marketing, Business, Analytics, or related field, or equivalent experience.
• 7+ years of experience in CRM, lifecycle, email, or SMS marketing with strategy depth.
• Proven track record in lifecycle strategy and retention, including repeat-visit, second-visit, and win-back programs.
• Hands-on experience with a marketing automation platform (Iterable, Braze, or SFMC), including journey builds, segmentation, and testing.
• Experience designing and managing A/B tests, holdout groups, and structured experiment programs.
• Experience presenting results to senior leaders and franchisee audiences.
• Preferred: experience in a membership/multi-location/franchise environment.

Responsabilidades

• Develop the email and SMS lifecycle roadmap connecting new guests to members across five brands.
• Own retention and second-visit performance by tracking results and driving improvements.
• Partner with brand directors and Operations on membership journeys for studio-level execution.
• Define national and franchisee roles in CRM and drive adoption with stakeholders.
• Partner with Customer Strategy to translate segmentation into measurable journeys.
• Design and roadmap journeys like welcome series, reminders, win-back across brands.
• Run test-and-learn programs (A/B tests, holdouts) and turn results into next tests.
• Audit journeys regularly and prioritize improvements by impact on retention and revenue.
• Own performance reporting for email and SMS by journey, campaign, and brand.
• Ensure measurement plans and GA4 tagging align results to bookings.
• Maintain deliverability and list health; manage data feeds and integrations.

Conocimientos

CRM & lifecycle marketing

Executive storytelling

Program management

A/B testing & experimentation

Franchise/multi-brand experience

Leadership communications

SQL & BI tools

Educación

Bachelor's degree or equivalent

Herramientas

Iterable

Braze

Salesforce Marketing Cloud

Power BI

Descripción del empleo

WellBiz Brands, LLC. seeks a Senior Manager to own the CRM programs across email and SMS for five brands. You will design customer journeys, run test-and-learn, and report performance tied to bookings, retention, and revenue. This role partners with VP Customer Strategy and franchise stakeholders to drive adoption and success.

You will own lifecycle roadmaps, measurement plans, and cross-brand collaboration, ensuring compliance and scalable programs across the enterprise.