CRM Manager

Avis Budget Group; Parsippany-Troy Hills (NJ); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life and Disability insurance

401(k) with company match

Employee discounts

Employee Assistance Program

Job summary

Avis Budget Group is seeking a CRM Manager to lead and optimize customer lifecycle communications across Avis, Budget, and Zipcar. You will own campaigns across email, SMS, and push notifications, shaping journeys like cart abandonment, onboarding, and retention.

The role blends strategic thinking with hands-on execution in a fast-paced environment. Your expertise in lifecycle marketing, CRM platforms (ideally Salesforce Marketing Cloud), and data-driven optimization will drive engagement,

Qualifications

• 3+ years in CRM, lifecycle marketing, marketing operations, or customer engagement.
• Hands-on with CRM campaigns across email, SMS, and push notifications.
• Experience building and optimizing lifecycle and triggered journeys.
• Familiarity with CRM platforms, especially Salesforce Marketing Cloud or similar.
• Experience with audience segmentation and promo code management.
• Analytical mindset using campaign data to identify insights.
• Strong project management and organizational skills.
• Excellent communication and attention to detail.
• Prior mentoring/supporting junior team members is a plus.

Responsibilities

• Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and Zipcar.
• Manage lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notifications.
• Identify opportunities to personalize and time communications for better engagement.
• Manage customer journeys: cart abandonment, browse abandonment, onboarding, retention.
• Analyze campaign and lifecycle performance to identify trends and tests.
• Collaborate with marketing, loyalty, analytics, product, engineering, and operations teams.
• Improve CRM workflows, processes, and execution standards for scalability.

Skills

CRM campaigns

Lifecycle marketing

Marketing operations

Customer engagement

Email/SMS/Push

Salesforce Marketing Cloud

Audience segmentation

Promo code management

Data-driven optimization

Project management

Communication

Mentoring (nice-to-have)

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Salesforce Marketing Cloud

Job description

Driven to be the BestPeople. Performance. Purpose.At Avis Budget Group, we’re driven to be the best vehicle rental company in the world, together. Our 25,000 employees raise the bar every day, bringing different perspectives, taking ownership, and leading with integrity. We’re defining the future of mobility with safe, sustainable solutions that move people, businesses, and communities forward.The CRM Manager will be responsible for managing and optimizing customer lifecycle communications across Avis, Budget, and Zipcar. This role will lead the execution of CRM programs across email, SMS, and push notifications, translating lifecycle and promotional strategies into high-quality customer experiences that drive engagement, conversion, retention, and customer lifetime value.This is a hands-on CRM leadership role that requires both strategic thinking and operational execution. The ideal candidate can independently manage campaigns and customer journeys, identify opportunities for improvement, and make informed decisions while operating within broader CRM and lifecycle strategies.The ideal candidate is highly organized, detail-oriented, collaborative, and comfortable managing multiple initiatives across brands and channels in a fast-paced environment.What You'll Do:Partner with CRM leadership to execute lifecycle and promotional strategies across Avis, Budget, and ZipcarManage and optimize lifecycle, promotional, transactional, and triggered communications across email, SMS, and push notificationsHelp identify opportunities to enhance the customer experience through more personalized, timely, and relevant transactional communicationsManage customer journeys including cart abandonment, browse abandonment, opt-in flows, onboarding, and retention campaignsAnalyze campaign and lifecycle performance to identify trends, optimization opportunities, and testing strategiesCollaborate cross-functionally with marketing, loyalty, analytics, product, engineering, and operations teams to support customer engagement and business objectivesHelp improve CRM workflows, operational processes, and campaign execution standards to support a scalable and efficient CRM functionPerks You’ll Get:Access to Medical, Dental, Vision, Life and Disability insuranceEligible to elect other voluntary benefits including: Group Auto Insurance, Group Home Insurance, Pet Insurance, Legal Assistance, Identity Theft Protection, FSA, Accident Insurance, Critical Illness Insurance, and additional life insurance coverages401(k) Retirement Plan with company matched contributionsFull training to learn the business and enhance professional skillsEmployee discounts, including discounted prices on the purchase of Avis/Budget carsAccess to an Employee Assistance Program for services including counseling, financial and legal consultation, referrals for care service and moreWhat We're Looking For:3+ years of experience in CRM, lifecycle marketing, marketing operations, or customer engagementHands-on experience managing CRM campaigns across email, SMS, and push notificationsExperience building and optimizing lifecycle and triggered customer journeysStrong familiarity with CRM and marketing automation platforms, including Salesforce Marketing Cloud or similar toolsExperience with promotional campaign setup, audience segmentation, and offer/promo code managementAbility to think strategically while executing tactically in a fast-paced environmentStrong project management and organizational skills with the ability to manage multiple priorities independentlyAnalytical mindset with experience using campaign and customer data to identify insights and optimization opportunitiesExcellent communication skills, attention to detail, and commitment to execution qualityPrior experience mentoring, guiding, or supporting junior team members is a plusBachelor’s degree in Marketing, Business, Communications, or related field preferredThe annual starting salary for this position is between $115,000 - $130,000 annually. Factors that may affect starting pay within this range include geography/market, skills, education, experience, and other qualifications of the successful candidate.Who We Are:Here at Avis Budget Group, you will be joining a team of 25,000 driven people, performing with purpose. Together, we’re moving the future of transportation forward with our innovative, customer-focused solutions.Our culture is performance driven, where we encourage and support each other to be at our best through leadership, training, tools, and rewards.We are proud to make a positive difference to the lives of our colleagues, customers, and communities where we operate.Avis Budget Group is an Equal Opportunity Employer – Qualified applicants will receive consideration for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran or any other category protected by applicable law.This advertisement does not constitute a promise or guarantee of employment. This advertisement describes the general nature and level of this position only. Essential functions and responsibilities may change as business needs require. The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law. This position may be with any affiliate of Avis Budget Group.ParsippanyNew JerseyUnited States of America