CRM & Lifecycle Marketing Manager

Nederlander; New York (NY); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading entertainment company based in New York is looking for a candidate to manage and grow CRM databases while developing acquisition strategies. This role involves monitoring engagement metrics and optimizing lifecycle campaigns across various platforms, including Email and SMS. The ideal candidate will collaborate with various departments to enhance CRM initiatives and ensure an effective marketing strategy. This position offers a chance to significantly impact patron relationships and retention efforts.

Responsibilities

• Monitor and grow CRM databases across all owned channels.
• Develop acquisition strategies to expand opt-in patron lists.
• Report on engagement, retention, and churn metrics.
• Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns.
• Manage Salesforce Marketing Cloud and Data Cloud segmentation.
• Optimize lifecycle flows including abandon cart and loyalty journeys.
• Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn.
• Partner with Business Intelligence to assess CRM performance.
• Manage relationships with Salesforce, Attentive, and Validity.
• Collaborate with Marketing Director on acquisition strategy.
• Partner with Ad Sales on reporting and performance insights.
• Support Group Sales CRM initiatives.

Job description

• Monitor and grow CRM databases across all owned channels
• Develop acquisition strategies to expand opt-in patron lists
• Report on engagement, retention, and churn metrics
• Channel Ownership & Operations
  • Own execution and deployment of Email, SMS, Direct Mail, and In-App campaigns, including pre & post-show patron communications
  • Manage Salesforce Marketing Cloud and Data Cloud segmentation
  • Optimize lifecycle flows including abandon cart and loyalty journeys
• Performance & Analytics
  • Define and track KPIs: open rates, CTR, conversion, revenue influenced, churn
  • Partner with Business Intelligence to assess CRM performance
• Manage relationships with Salesforce, Attentive, and Validity
• Cross-Functional Collaboration
  • Collaborate with Marketing Director on acquisition strategy
  • Partner with Ad Sales on reporting and performance insights
  • Support Group Sales CRM initiatives

Equal Opportunity Employer
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