CRM Growth Lead: Email & SMS

Tommy John; New York (NY); On-site; USD 130,000 - 140,000; Full time

Job summary

Tommy John in New York seeks a CRM Manager to drive multi-channel retention, reporting to Senior Director of Performance Marketing, focusing on Email and SMS, customer experience, and data-driven optimization.

You'll manage daily CRM operations, segment audiences, develop VIP messaging, deliver briefs, and produce regular performance reports, with on-site work at our Lower Manhattan HQ three days a week.

Qualifications

• 4–6 years’ CRM marketing experience (Email + SMS).
• Experience with personalized, behavior-driven campaigns and segmentation.
• Experience managing loyalty programs preferred.
• Experience with Klaviyo and Attentive; strong CRM analytics and deliverability knowledge.
• Excellent written and verbal communication; detail-oriented.

Responsibilities

• Oversee CRM program operations including email and SMS campaigns.
• Track KPI metrics: revenue, repeat rate, conversions, CTR, revenue per send.
• Optimize segmentation to elevate customer experience and engagement.
• Develop VIP messaging with CX and Creative teams.
• Prepare promotional briefs with marketing and creative teams.
• Produce weekly/monthly/quarterly/yearly reports and insights.
• Improve sign-up units and list health/deliverability.
• Assist in A/B testing to develop best practices playbook.

Skills

CRM marketing

Email marketing

SMS marketing

Data analysis

Segmentation

Communication

Cross-functional collaboration

Multitasking

Education

Bachelor’s Degree in Marketing/Communications

Tools

Klaviyo

Attentive

CRM analytics

Analytics tools

Job description

Tommy John in New York seeks a CRM Manager to drive multi-channel retention, reporting to Senior Director of Performance Marketing, focusing on Email and SMS, customer experience, and data-driven optimization.

You'll manage daily CRM operations, segment audiences, develop VIP messaging, deliver briefs, and produce regular performance reports, with on-site work at our Lower Manhattan HQ three days a week.